Senior Manager – GTM & Commercial Marketing role based in Mumbai. Responsible for driving integrated B2B marketing communications, brand building, content marketing, and event/community management within AdTech, MarTech, and digital advertising ecosystems in India, SEA & MEA. Owns marketing calendar, brand narrative, and event strategy, partnering with sales and strategic accounts. Requires 8-10 years experience in B2B marketing, brand, content or event marketing in AdTech/MarTech/SaaS/Digital Media sectors, preferably with DSP or programmatic platform experience. Must have hands-on event management skills, strong understanding of digital advertising ecosystem, programmatic media buying, audience data, and marketing measurement. Proficient in Google Analytics, Power BI/Excel, CRM and marketing automation tools (HubSpot, Salesforce), LinkedIn Campaign Manager, and event management platforms. Responsibilities include event strategy and execution, brand positioning, content marketing, GTM marketing, integrated campaigns, account-based marketing, and cross-functional alignment. Education required: Bachelor's or Master's in Marketing, Communications, Business Administration or related field.
What you'll do
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Own the end-to-end planning, budgeting, logistics and execution of industry events, roundtables, webinars, executive forums, conferences and sponsorships
Design immersive brand experiences and event formats to strengthen brand recall and deepen engagement
Build and manage an annual marketing events calendar aligned to industry conferences, award shows and speaking opportunities
Manage relationships with event agencies, venues, vendors and internal stakeholders to ensure seamless, on-brand execution within timelines and budget
Drive post-event content (recaps, photo/video assets, social amplification, follow-up communications) to extend marketing value
Build and solidify brand positioning as a top-tier DSP/programmatic platform with clear marketing messaging
Oversee production of industry reports, whitepapers, podcasts, webinars, articles and executive-led content
Design GTM and messaging frameworks for new product features, tech integrations and capability launches
Secure speaking engagements, industry awards, media coverage and participation in premier AdTech and digital marketing forums
Plan and execute integrated marketing campaigns across digital media, LinkedIn, email marketing, programmatic channels and events
Develop marketing assets, pitch decks, brochures, case studies, customer proof points and ROI narratives to support sales
Build strategic co-marketing initiatives with agencies, advertisers, publishers, data partners and tech vendors
Track and report on marketing performance metrics to continuously refine strategy
Build tailored marketing programs and content targeting priority enterprise verticals and key strategic accounts
Support strategic account relationships through marketing touchpoints, executive presentations, curated event invitations and tailored content
Establish strong feedback loops across Product, Sales and Customer Success to refine marketing messaging and positioning
Requirements
8–10 years of experience in B2B Marketing, Brand Marketing, Content Marketing or Event/Experiential Marketing within AdTech, MarTech, SaaS or Digital Media sectors
Direct experience with DSPs or programmatic platforms strongly preferred
Hands-on experience conceptualizing and executing marketing events, conferences, sponsorships or roundtables end-to-end
Strong grasp of the digital advertising ecosystem, programmatic media buying, audience data capabilities and marketing measurement
Proficiency in marketing data storytelling and tools such as Google Analytics, Power BI/Excel and CRM/marketing automation platforms
Hands-on experience with marketing automation tools (e.g., HubSpot, Salesforce), LinkedIn Campaign Manager and event management platforms
Exceptional written, verbal and presentation skills
Experience building relationships with C-suite executives, senior agency leaders and enterprise buyers
Bachelor's or Master's degree in Marketing, Communications, Business Administration or a related field
Tech stack
Google AnalyticsPower BIExcelCRM platformsMarketing automation platformsHubSpotSalesforceLinkedIn Campaign ManagerEvent management platforms
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