AdTechTalent
Marketing4 days agoOn-site

Merkle

Senior Manager, CXM Consulting

omni-channel marketingmarketing strategyclient relationshipteam managementcross-channelmarketing trends

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Lead

Years experience

Not specified

Location

Taipei, Taiwan

Full job description

Lead the development and delivery of strategic omni-channel marketing plans. Monitor marketing trends, new technologies, and competitive strategies to generate new marketing ideas. Understand marketing differences across verticals and environments. Build long-term client relationships. Deliver client value through best practices and original thinking. Manage team members to ensure timely and correct project delivery. Collaborate with internal teams and partner agencies to assess cross-channel plan feasibility. Identify key data points to measure strategy impact on client business.

What you'll do

  • Lead the building, development and delivery of strategic omni-channel marketing plans
  • Continually monitor current marketing trends, new technology solutions and competitive strategies and translate them into new marketing ideas for clients
  • Show a strong understanding of differences in marketing to customers in different verticals and environments
  • Develop trusted, long-term relationships with key client contacts and executives
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities and original thinking
  • Manage team members to deliver strategy projects correctly and on-time
  • Collaborate and develop relationships with internal teams (account management, operations, creative, analytics etc.) and partner agencies to understand the feasibility of cross-channel recommendations/plans
  • Identify key data points and measurements to show the impact of our approach and strategy on the client’s business

Requirements

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