Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile. Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder. Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation. Configure Agentforce for Marketing to automate campaign execution and customer engagement. Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations. Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs. Develop reusable components, dynamic content, and personalized communications. Support real-time customer engagement using event-driven marketing and Data Cloud activation. Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences. Requirements include hands-on experience with Salesforce Marketing Cloud, strong knowledge of Journey Builder, Automation Studio, Contact Builder, Content Builder, experience with AMPscript, SQL, HTML, CSS, SSJS, understanding of REST APIs and Salesforce CRM integration. Familiarity with Data Cloud or Marketing Cloud Next is a plus. Preferred certifications: Salesforce Marketing Cloud Developer, Marketing Cloud Engagement Administrator, Marketing Cloud Email Specialist.
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