AdTechTalent
Ad Ops49 days agoOn-site

Xapads Media

Senior Manager - Ad Operations (GAM)

Google Ad ManagerGAM 360DV360programmaticad-opsSSPDSPOpen Biddingheader biddingPrebid.jsCTVSSAICSAIVASTyield optimizationfloor pricingAmazon TAMPMPProgrammatic Guaranteeddata analysisreportingPixalateHUMAN

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Noida, India

Full job description

Senior Manager, Ad Operations role at Xapads Media to lead monetisation development and optimization across programmatic stack focusing on Google Ad Manager 360 and demand integrations. Responsibilities include managing supply and demand relationships, improving yield performance, ensuring efficient delivery across app, web, and CTV environments, onboarding and managing demand partners, supporting publisher integrations, creating and optimizing programmatic deals, managing CTV monetisation setups, driving yield optimization, monitoring performance metrics, troubleshooting delivery and integration issues, collaborating with stakeholders, and building reporting frameworks. Requires 6+ years experience in Ad Operations or programmatic monetisation, expertise in GAM 360 and DV360, experience with SSPs, DSPs, ad exchanges, Open Bidding, header bidding, CTV monetisation, troubleshooting, IVT and brand safety tools, data analysis, and strong communication skills. Location: Noida, Uttar Pradesh, India.

What you'll do

  • Manage and optimize Google Ad Manager 360 (GAM) and DV360 to support campaign delivery and revenue performance
  • Develop and scale monetisation strategies across Open Bidding, header bidding (Prebid.js / Server-side), and direct integrations
  • Onboard and manage demand partners, including SSPs and Amazon TAM integrations
  • Support publisher integrations across web, app, and CTV environments
  • Create and optimize Programmatic Guaranteed (PG), PMP, and Open Auction deals
  • Manage CTV monetisation setups, including SSAI/CSAI workflows, ad pod configurations, and OEM integrations
  • Drive yield optimization through floor pricing, UPRs, and demand allocation strategies
  • Monitor and improve key performance metrics, including fill rate, match rate, CPM, and win rate
  • Troubleshoot delivery and integration issues, including discrepancies, VAST errors, and latency challenges
  • Collaborate with internal stakeholders and external partners to improve performance and scale operations
  • Build and maintain reporting frameworks and dashboards to generate actionable insights

Requirements

  • 6+ years of experience in Ad Operations or programmatic monetisation
  • Strong hands-on expertise in Google Ad Manager 360 (GAM) and DV360
  • Experience working with SSPs, DSPs, ad exchanges, and programmatic partners
  • Proven experience with Open Bidding environments (e.g. PubMatic, InMobi, Magnite)
  • Strong understanding of header bidding ecosystems (client-side and server-side)
  • Experience in CTV monetisation, including SSAI/CSAI workflows and VAST protocols
  • Strong analytical and problem-solving skills with a focus on yield and revenue optimization
  • Experience troubleshooting delivery issues, discrepancies, and technical integrations
  • Familiarity with IVT and brand safety tools (e.g. Pixalate, HUMAN)
  • Ability to work with large datasets and translate insights into actionable outcomes
  • Strong communication and stakeholder management skills

Tech stack

Google Ad Manager 360DV360DSPsSSPsAd exchangesOpen BiddingAmazon TAMHeader biddingPrebid.jsServer-side header biddingPMPProgrammatic Guaranteed (PG)Open AuctionFloor pricingUPRsSSAICSAIVAST (2.0/3.0/4.0)Ad poddingOEM integrationsPixalateHUMANData StudioBigQuerySDK integrations (IMA/PAL)Third-party tags

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