Senior Insight and Measurement Manager at Teads | AdTechTalent
Programmatic3 months agoOn-site
Teads
Senior Insight and Measurement Manager
seniorprogrammaticdigital media measurementresearchdata analysisteam managementBI platformsGWIExcelPowerPointTableauLookerDSPDMPSSPomnichannelmedia planningclient insightsstorytelling
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
10+
Location
Paris, France
Full job description
Teads is seeking a Senior Insights & Measurement Manager for its Paris team to lead data, insights, and measurement efforts across the French market. The role involves managing a France-based team, overseeing research and data functions for the client portfolio, managing the research budget, supporting pre-sales with consumer insights, and representing the company externally. Candidates must have 10+ years of relevant experience, strong knowledge of digital media measurement and programmatic advertising (DSPs, DMPs, SSPs), proficiency with profiling tools like GWI, Excel, PowerPoint, and BI platforms such as Tableau or Looker. Leadership experience and omnichannel/multichannel expertise are essential. The role requires strong client service, storytelling skills, and the ability to collaborate across teams. The position is full-time, senior level, located in Paris, France.
What you'll do
Lead data, insights, and measurement efforts across the French market, including domestic and international research initiatives
Manage and develop a France-based team including a Research Manager and two Insights Analyst Assistants
Similar jobs
More roles worth a look
Related opportunities based on specialty and working model so candidates can keep momentum.
Oversee all research and data functions for the French client portfolio ensuring high-quality execution and actionable insights
Manage and allocate the research budget effectively
Oversee the pre-sales process leveraging consumer insights and audience data to support client briefs and commercial opportunities
Establish and maintain processes for client and project prioritisation ensuring efficient use of resources
Develop and communicate the research roadmap aligning with commercial priorities
Support the commercial team in utilising research and data to win business and maximise deal value
Represent the company externally through thought leadership, speaking engagements, and industry events
Produce thought leadership content and case studies from successful research projects
Collaborate with marketing to develop research and data-driven sales collateral and PR initiatives
Build learning agendas for key strategic clients ensuring data-driven decision-making
Coach and develop the team fostering professional growth and capability-building
Requirements
10+ years of experience in relevant roles (e.g. research agency, media agency, media vendor and/or media measurement provider)
Strong understanding of digital media measurement and the programmatic advertising ecosystem, including DSPs, DMPs and SSPs
Hands-on experience with profiling tools such as GWI or similar
Knowledge of attention measurement methodologies and their role in advertising effectiveness
Proficiency in Excel (analytics functions, formulas) and PowerPoint (storytelling and data visualisation)
Experience using BI platforms (e.g., Tableau, Looker) to derive insights
Proven leadership experience in managing and growing teams
Experience in consumer data capture and analysis to inform media planning strategies
Strong understanding of the agency media buying process, including collaboration with strategists, planners, and activation teams
Omnichannel/Multichannel experience is essential
Proactive, solution-driven mindset with a flexible and creative approach to problem-solving
Strong client service ethos with a consultative approach to research
Excellent interpersonal skills with the ability to collaborate across teams, time zones, and stakeholders
Strong storytelling ability—capable of transforming raw data into meaningful insights that address key business challenges
Tech stack
GWIExcelPowerPointTableauLookerDSPsDMPsSSPs
Benefits
Collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learningSupport, tools, and development opportunities to excel in roleWelcoming, dynamic, diverse, global company culture built on top performanceEmployee Resource Groups for environmental, women empowerment, charitable initiatives, diversity, equity, and inclusion
Apply now
Ready to take the next step in your career? Click the button below to continue to the application process.
