Senior Insight and Measurement Manager

What you'll do

• Lead data, insights, and measurement efforts across the French market, including domestic and international research initiatives
• Manage and develop a France-based team including a Research Manager and two Insights Analyst Assistants
• Oversee all research and data functions for the French client portfolio ensuring high-quality execution and actionable insights
• Manage and allocate the research budget effectively
• Oversee the pre-sales process leveraging consumer insights and audience data to support client briefs and commercial opportunities
• Establish and maintain processes for client and project prioritisation ensuring efficient use of resources
• Develop and communicate the research roadmap aligning with commercial priorities
• Support the commercial team in utilising research and data to win business and maximise deal value
• Represent the company externally through thought leadership, speaking engagements, and industry events
• Produce thought leadership content and case studies from successful research projects
• Collaborate with marketing to develop research and data-driven sales collateral and PR initiatives
• Build learning agendas for key strategic clients ensuring data-driven decision-making
• Coach and develop the team fostering professional growth and capability-building

Requirements

• 10+ years of experience in relevant roles (e.g. research agency, media agency, media vendor and/or media measurement provider)
• Strong understanding of digital media measurement and the programmatic advertising ecosystem, including DSPs, DMPs and SSPs
• Hands-on experience with profiling tools such as GWI or similar
• Knowledge of attention measurement methodologies and their role in advertising effectiveness
• Proficiency in Excel (analytics functions, formulas) and PowerPoint (storytelling and data visualisation)
• Experience using BI platforms (e.g., Tableau, Looker) to derive insights
• Proven leadership experience in managing and growing teams
• Experience in consumer data capture and analysis to inform media planning strategies
• Strong understanding of the agency media buying process, including collaboration with strategists, planners, and activation teams
• Omnichannel/Multichannel experience is essential
• Proactive, solution-driven mindset with a flexible and creative approach to problem-solving
• Strong client service ethos with a consultative approach to research
• Excellent interpersonal skills with the ability to collaborate across teams, time zones, and stakeholders
• Strong storytelling ability—capable of transforming raw data into meaningful insights that address key business challenges

Tech stack

Benefits