AdTechTalent
Marketing6 months agoOn-site

AppsFlyer

Senior Event Marketing Manager

event marketingB2Bmarketingbrand managementstakeholder managementcross-functional collaborationGreater China Regionmobile marketingdigital marketingadvertising

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Beijing, China

Full job description

Senior Event Marketing Manager role in Greater China Region (Beijing). Responsible for planning and executing offline marketing activities and brand events including major summits like MAMA and ChinaJoy. Requires 5+ years event marketing experience in B2B or high-tech, strong collaboration with Sales, Customer Success, Product, and Global Marketing teams. Must be a native Chinese speaker with advanced English, a self-starter with excellent organizational and negotiation skills, able to manage multiple stakeholders and agencies, and work under pressure. Preferred experience in mobile, digital marketing, advertising, and global agencies.

What you'll do

  • Execute marketing plans that meet overall business goals for the Greater China Region on an offline activity and brand marketing level
  • Take a leading role in the planning and production of unique hosted events in Greater China from beginning to end, including ideation, logistics, budget, partner coordination, vendor selection, branding, documentation, reporting, and follow-up
  • Demonstrate strong collaboration skills with the ability to manage stakeholders from across the company: Sales, Customer Success, Product, and the Global Marketing Teams
  • Work closely with other marketing function managers within AppsFlyer, including PR/Social, Paid Media, Branding, Content, etc., to ensure high-efficiency cross-functional collaboration
  • Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various target stakeholders and channels, while constantly measuring results and optimizing for success
  • Constantly evaluate, prioritize, and optimize opportunities as they arise
  • Develop a strong understanding of the products, competition, industry, marketing goals, and objectives

Requirements

  • Native Chinese speaker
  • Advanced proficiency in written and spoken English
  • Bachelor’s degree with a track record of academic excellence
  • 5+ years of event marketing experience, with tracked experience managing significant brand-owned summits (premium VIP activities ideally), in the B2B or high-tech field
  • International company experience is a strong plus
  • Self-starter, high proactivity; able to work independently and lead initiatives in a rapidly growing company with a startup mindset
  • Strong multi-tasking skills
  • Empathetic, collaborative mindset; able to build trust and work efficiently with key stakeholders and other co-workers
  • Highly detail-oriented with exceptional organizational, time management, and negotiation skills
  • Works well under pressure
  • High standards for production and deliverable quality

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