Senior Event Marketing Manager at AppsFlyer | AdTechTalent
Marketing7 months agoOn-site
AppsFlyer
Senior Event Marketing Manager
event marketingB2Bmarketingbrand managementstakeholder managementcross-functional collaborationGreater China Regionmobile marketingdigital marketingadvertising
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Beijing, China
Full job description
Senior Event Marketing Manager role in Greater China Region (Beijing). Responsible for planning and executing offline marketing activities and brand events including major summits like MAMA and ChinaJoy. Requires 5+ years event marketing experience in B2B or high-tech, strong collaboration with Sales, Customer Success, Product, and Global Marketing teams. Must be a native Chinese speaker with advanced English, a self-starter with excellent organizational and negotiation skills, able to manage multiple stakeholders and agencies, and work under pressure. Preferred experience in mobile, digital marketing, advertising, and global agencies.
What you'll do
Execute marketing plans that meet overall business goals for the Greater China Region on an offline activity and brand marketing level
Take a leading role in the planning and production of unique hosted events in Greater China from beginning to end, including ideation, logistics, budget, partner coordination, vendor selection, branding, documentation, reporting, and follow-up
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Demonstrate strong collaboration skills with the ability to manage stakeholders from across the company: Sales, Customer Success, Product, and the Global Marketing Teams
Work closely with other marketing function managers within AppsFlyer, including PR/Social, Paid Media, Branding, Content, etc., to ensure high-efficiency cross-functional collaboration
Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various target stakeholders and channels, while constantly measuring results and optimizing for success
Constantly evaluate, prioritize, and optimize opportunities as they arise
Develop a strong understanding of the products, competition, industry, marketing goals, and objectives
Requirements
Native Chinese speaker
Advanced proficiency in written and spoken English
Bachelor’s degree with a track record of academic excellence
5+ years of event marketing experience, with tracked experience managing significant brand-owned summits (premium VIP activities ideally), in the B2B or high-tech field
International company experience is a strong plus
Self-starter, high proactivity; able to work independently and lead initiatives in a rapidly growing company with a startup mindset
Strong multi-tasking skills
Empathetic, collaborative mindset; able to build trust and work efficiently with key stakeholders and other co-workers
Highly detail-oriented with exceptional organizational, time management, and negotiation skills
Works well under pressure
High standards for production and deliverable quality
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