AdTechTalent
Marketing2 months agoOn-site

Zeta Global

Senior Director, Strategy Consulting

CRMmarketing strategyomni-channelloyalty programmesclient managementconsultingstrategycustomer experience

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Director

Years experience

5-10

Location

London, United Kingdom

Full job description

Zeta Global seeks a senior director-level Marketing Strategist for the Strategic Consulting group. The role involves providing strategic marketing insight and guidance to mid- to C-Level executives, focusing on omni-channel marketing, loyalty programs, and data-driven business growth. Responsibilities include identifying strategic opportunities, managing analytic roadmaps, leading client presentations, developing loyalty programs, and driving new business development. Candidates should have 8+ years CRM experience, preferably with consulting or agency strategy background, and strong skills in experience design tools like journey mapping and service design blueprints. Benefits include excellent medical, dental, and vision coverage.

What you'll do

  • Identify opportunities and offer omni-channel strategic solutions focused on improving ROI, rooted in data, insight and expertise
  • Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives to mature their digital maturity across marketing and advertising technology
  • Drive client presentations and deliverables; collaborate with account, analytics, creative and operations teams
  • Develop and evolve client loyalty programmes from inception through optimisation
  • Lead new business development by bringing strategy to life within proposals and pitches to new clients and existing client upsell
  • Manage a client portfolio delivering measurable improvements in client engagement and retention and contributing to upsell or new business pitches

Requirements

  • 8+ years of CRM experience either in industry or management consulting, leading engagements on growth and customer experience
  • Previous experience in consulting, agency strategy or client leadership role is preferred
  • Solid understanding of key experience design tools such as journey mapping, service design blueprints and roadmaps

Benefits

Excellent medical, dental, and vision coverage

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