Senior Director, Revenue Marketing

What you'll do

• Own marketing’s contribution to pipeline creation, pipeline influence, and closed-won revenue
• Develop and execute a full-funnel revenue marketing strategy aligned to company revenue targets
• Establish clear KPIs tied to account journey progression and sales impact
• Provide weekly and quarterly reporting to Executive Leadership Team on performance and pipeline contribution
• Lead and scale a tiered ABM strategy aligned to sales books and regional growth goals
• Drive in-market and out-market campaign orchestration across channels
• Operationalize dynamic segmentation and account-level personalization
• Ensure marketing supports both conversion (active pipeline) and long-term nurture
• Continuously refine attribution logic and journey-stage tracking in Salesforce
• Develop and lead the global events strategy including industry tentpoles, owned executive experiences, field marketing initiatives, and strategic sponsorships
• Align event targeting to priority account tiers and integrate event engagement into account journey progression
• Establish clear ROI measurement tied to pipeline impact and lead post-event nurture strategies
• Oversee paid social, digital media, and emerging B2B channel investments
• Build campaigns aligned to account journey stage and regional priorities
• Drive ongoing optimization using engagement, cost efficiency, and pipeline impact metrics
• Ensure creative testing and segmentation strategies improve performance over time
• Lead marketing operations ensuring infrastructure supports scale and automation
• Eliminate manual segmentation and disconnected workflows
• Integrate cross-channel signals into Salesforce for real-time account visibility
• Optimize and evaluate the marketing technology stack
• Develop closed-loop reporting that ties marketing activity to revenue outcomes
• Establish scalable processes for data enrichment, audience management, and attribution
• Partner closely with CRO and regional sales leaders to align on target account lists, pipeline coverage expectations, campaign priorities, and regional revenue goals
• Support live opportunities through digital sales rooms, personalized materials, and coordinated campaigns
• Ensure marketing visibility into sales forecasts and active opportunities
• Lead and develop a high-performing team across events and field marketing, paid media, social, and marketing operations
• Establish performance metrics tied to pipeline and revenue
• Foster strong cross-functional collaboration with Product Marketing, Sales, and Executive Leadership
• Build a culture of accountability, experimentation, and measurable impact

Requirements

• 12–15+ years of experience in B2B revenue marketing, demand generation, or growth leadership
• Experience within AdTech, MarTech, SaaS, or media platforms preferred
• Deep expertise in ABM strategy and execution
• Strong Salesforce and marketing automation fluency
• Proven experience building attribution models and revenue reporting frameworks
• Demonstrated ability to align marketing strategy directly to sales targets
• Experience leading events and field marketing programs tied to pipeline
• Strong executive communication and presentation skills

Tech stack

Benefits