TripleLift seeks a Senior Director, Revenue Marketing to lead global demand and pipeline generation efforts. This full-time director-level role is responsible for strategy, execution, and operational infrastructure to drive pipeline creation, influence, and closed-won revenue across North America and international markets. Key responsibilities include owning revenue marketing strategy, leading account-based marketing (ABM), managing events and sponsorships, overseeing paid media and social campaigns, leading marketing operations and revenue intelligence, aligning closely with sales leadership, and managing a high-performing marketing team. Candidates must have 12-15+ years in B2B revenue marketing or demand generation, strong ABM expertise, Salesforce and marketing automation fluency, experience with attribution modeling, and proven ability to align marketing with sales targets. Benefits include medical, dental, vision plans, flexible PTO, and 401k with employer match. Salary range is $160,000 to $200,000 USD.
What you'll do
Own marketing’s contribution to pipeline creation, pipeline influence, and closed-won revenue
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Develop and execute a full-funnel revenue marketing strategy aligned to company revenue targets
Establish clear KPIs tied to account journey progression and sales impact
Provide weekly and quarterly reporting to Executive Leadership Team on performance and pipeline contribution
Lead and scale a tiered ABM strategy aligned to sales books and regional growth goals
Drive in-market and out-market campaign orchestration across channels
Operationalize dynamic segmentation and account-level personalization
Ensure marketing supports both conversion (active pipeline) and long-term nurture
Continuously refine attribution logic and journey-stage tracking in Salesforce
Develop and lead the global events strategy including industry tentpoles, owned executive experiences, field marketing initiatives, and strategic sponsorships
Align event targeting to priority account tiers and integrate event engagement into account journey progression
Establish clear ROI measurement tied to pipeline impact and lead post-event nurture strategies
Oversee paid social, digital media, and emerging B2B channel investments
Build campaigns aligned to account journey stage and regional priorities
Drive ongoing optimization using engagement, cost efficiency, and pipeline impact metrics
Ensure creative testing and segmentation strategies improve performance over time
Lead marketing operations ensuring infrastructure supports scale and automation
Eliminate manual segmentation and disconnected workflows
Integrate cross-channel signals into Salesforce for real-time account visibility
Optimize and evaluate the marketing technology stack
Develop closed-loop reporting that ties marketing activity to revenue outcomes
Establish scalable processes for data enrichment, audience management, and attribution
Partner closely with CRO and regional sales leaders to align on target account lists, pipeline coverage expectations, campaign priorities, and regional revenue goals
Support live opportunities through digital sales rooms, personalized materials, and coordinated campaigns
Ensure marketing visibility into sales forecasts and active opportunities
Lead and develop a high-performing team across events and field marketing, paid media, social, and marketing operations
Establish performance metrics tied to pipeline and revenue
Foster strong cross-functional collaboration with Product Marketing, Sales, and Executive Leadership
Build a culture of accountability, experimentation, and measurable impact
Requirements
12–15+ years of experience in B2B revenue marketing, demand generation, or growth leadership
Experience within AdTech, MarTech, SaaS, or media platforms preferred
Deep expertise in ABM strategy and execution
Strong Salesforce and marketing automation fluency
Proven experience building attribution models and revenue reporting frameworks
Demonstrated ability to align marketing strategy directly to sales targets
Experience leading events and field marketing programs tied to pipeline
Strong executive communication and presentation skills
Tech stack
Salesforcemarketing automationdigital media platformsABM tools
Benefits
Medical, Dental & Vision PlansFlexible PTO401k with employer match
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