Product Marketing Director, CTV

What you'll do

• Own all product marketing for Moloco's performance CTV products end-to-end including market research, ICP development, naming, positioning, and messaging
• Develop and manage holistic marketing plans driving awareness, credibility, and demand
• Leverage AI tools to test, optimize, and scale marketing approaches
• Challenge industry perception of CTV as brand-only by positioning it as a performance channel
• Partner with marketing research and external partners to develop data-driven positioning
• Create consistent messaging across web properties, sales enablement, case studies, and other initiatives
• Plan and execute go-to-market initiatives including sales enablement, events, partner marketing, research reports, and customer success stories
• Drive website strategy and orchestrate product launch moments
• Partner closely with sales to develop AI-first pipeline engine and outcome-driven marketing plans
• Work iteratively with sales and SDRs on pitch development, messaging, and demand tactics
• Develop battlecards, sales narratives, and ABM programs connecting awareness to pipeline and conversion
• Serve as liaison between market and product team to translate customer and market signals into product insights
• Influence and refine product roadmap based on buyer needs, competitive dynamics, and CTV trends
• Build and maintain cross-functional credibility with Sales, Product, Data Science, and Engineering
• Operate with an entrepreneurial mindset: iterate fast, experiment boldly, and learn continuously
• Share learnings across marketing organization to raise AI-first GTM standards

Requirements

• 10+ years of product marketing experience
• At least 3 years in a senior or director-level role at a B2B adtech, martech, or digital media company
• Full ownership of product marketing motion
• Adtech and CTV fluency including ROAS, incrementality, attribution, audience targeting, and measurement
• Familiarity with programmatic and walled garden advertising ecosystems
• Proven category creation or repositioning experience
• Practical AI fluency and use of AI tools for messaging, content iteration, and campaign building
• End-to-end go-to-market execution experience including positioning, naming, launch planning, sales enablement, and content strategy
• Strong sales partnership experience including pitch development, battlecards, and messaging refinement
• Demand generation and ABM strategy experience
• Experience working in early-stage or 0-to-1 environments with ownership and agility
• Ability to build cross-functional credibility with Product, Data Science, Engineering, and Sales teams

Tech stack

Benefits