Menlo Park, United States; New York, US; San Francisco, United States; Texas, United States
Full job description
Moloco is seeking a Director of Integrated Marketing to lead the integrated marketing plan for a core audience segment. The role involves defining segment strategy, developing audience-focused campaigns, and driving alignment across Product, Marketing, Sales, and Field teams. Responsibilities include owning the marketing plan with a 6-18 month horizon, defining business objectives and KPIs, developing audience prioritization with Sales, leading cross-functional teams, managing creative strategy and briefs, planning multi-channel campaigns, translating technical narratives, building partnerships with leadership, managing budgets, tracking KPIs, and using AI tools to optimize campaigns. Candidates should have 8+ years of B2B marketing experience with at least 4 years leading integrated campaigns or audience strategy in high-growth tech companies, strong ABM and demand generation skills, familiarity with tools like 6sense, HubSpot, Salesforce, Demandbase, and a strategic, business-fluent, full-stack marketing mindset. Benefits include medical, dental, vision insurance, 401(k) with match, disability coverage, life insurance, paid holidays, Thrive Days, flexible time off, and eligibility for bonus and equity awards. Salary ranges vary by region from $194,400 to $298,080 USD.
What you'll do
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Familiarity with tools like 6sense, HubSpot, Salesforce, Demandbase
Comfortable with strategic budget allocation decisions and ROI management
Experience building or formalizing marketing processes and integrated campaign motions in fast-moving environments
Strategic thinker with strong point of view on narrative, audience priorities, and business impact
Business fluency to engage with Product and Sales leaders
Full-stack marketing skills including brand-building, demand generation, ABM, and events
Ability to translate complex technical subject matter into compelling positioning
Outcome focused with ability to set KPIs, build measurement frameworks, and optimize based on data
Bias for action and comfort with ambiguity
Fluency in using AI tools to accelerate workflows and optimize campaigns
Tech stack
6senseHubSpotSalesforceDemandbaseAI tools
Benefits
Medical, dental, and vision insurance401(k) plan with company matchShort-term and long-term disability coverageBasic life insuranceWell-being benefits and perksUp to 12 scheduled paid holidays per calendar yearOne Thrive Day off per quarterFlexible Time Off (FTO)Eligibility for bonus and equity awards based on performance
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