Senior Director, Product Management - Measurement & Audiences Portfolio

What you'll do

• Own vision, roadmap, and business outcomes for Measurement and Audiences products
• Drive portfolio-level prioritization balancing feature development, infrastructure, integrations, and strategic insights
• Define success metrics for customer adoption, measurement accuracy, revenue impact, and operational efficiency
• Translate market trends and customer feedback into actionable product strategy
• Lead and develop a team of Product Owners/Managers
• Coach team on prioritization, data-driven decision making, and stakeholder influence
• Create clarity around roles and ownership for strategic initiatives
• Build a high-performance culture balancing speed and quality
• Partner with Data Science and Engineering to ensure sound measurement methodologies
• Collaborate with Sales and Client Services to understand advertiser needs
• Work with Business Development on third-party integrations
• Oversee function identifying product opportunities through insights and market research
• Establish processes for evaluating strategic insights for investment
• Drive thought leadership on measurement best practices and privacy-safe attribution
• Monitor industry evolution and position portfolio accordingly
• Serve as voice of advertisers and agencies
• Ensure products deliver accurate, timely, actionable insights
• Navigate complex measurement challenges including cross-device tracking and attribution modeling
• Champion industry standards and collaborate on measurement transparency initiatives

Requirements

• 12+ years of product management experience
• 5+ years leading product teams in ad tech, measurement, analytics, or audience platforms
• Deep expertise in digital advertising measurement including reach/frequency metrics, attribution models, incrementality testing, brand lift studies, or audience analytics
• Proven track record of managing products as a business with P&L accountability
• Strong analytical foundation with ability to evaluate statistical methodologies and communicate complex concepts
• Experience managing platform products and strategic initiatives
• Ability to work in a highly matrixed environment balancing needs of Sales, Engineering, Data Science, and external partners
• Experience with integrations to major ad platforms and understanding of their APIs and data models
• Familiarity with privacy-preserving measurement techniques
• Experience in both B2B SaaS and media/advertising business models

Tech stack

Benefits