Senior Director, Product Management - International Product Strategy

What you'll do

• Evaluate and prioritize international market opportunities and launches based on market dynamics, competitive landscape, regulatory requirements, and business potential
• Build business cases that answer where to expand and why with data-driven analysis
• Define full playbook for go-to-market product requirements for new geographic markets
• Ensure US-initiated products and features account for international customer requirements from conception through launch
• Represent non-US market needs in product planning, roadmap discussions, and prioritization decisions
• Identify gaps between current product capabilities and international market requirements
• Monitor existing international markets to identify product opportunities not emerging from US teams
• Champion promising international-origin concepts and build support for their development
• Connect dots across regions to identify patterns and scalable opportunities
• Work directly with product managers and product owners as a peer and advisor on international considerations
• Partner with sales, customer success, and regional teams to gather market intelligence
• Influence product strategy through data, customer insights, and market expertise

Requirements

• 10+ years in product management or product strategy roles, with significant experience in international markets
• Deep understanding of ad tech and/or measurement technology landscapes across multiple geographies
• Proven ability to work independently and drive results without a team
• Track record of successfully influencing cross-functional teams in a matrixed environment
• Strong analytical skills with experience building market entry business cases
• Willingness to travel internationally (25-35%)
• Comfort with ambiguity and ability to build structure where none exists
• Experience launching products in 3+ international markets
• Understanding of regional regulatory environments (GDPR, privacy laws, advertising regulations)
• Ability to balance strategic thinking with tactical execution
• Low ego, high hustle mentality
• Native or professional fluency in languages beyond English (preferred but not required)

Tech stack