The Senior Director, Marketing Strategy & Activation will lead adMarketplace's integrated marketing function across brand, communications, content, social media, events, and industry engagement. Responsibilities include leading brand positioning and messaging, executing integrated marketing programs, ensuring consistent brand experience, partnering with cross-functional teams for marketing activations, monitoring marketing performance, representing the company at industry events, managing content strategy, and leading a marketing team. Requires 8-12 years B2B marketing experience with 3+ years in leadership, experience in adtech, digital media, AI-powered technology, and SaaS, strong storytelling and analytical skills, and ability to operate in a fast-paced environment. Compensation ranges from $175,000 to $210,000 plus bonus and equity. Location: New York, United States.
What you'll do
Lead the execution and evolution of adMarketplace's brand positioning and messaging across the search, commerce media, and AI-driven advertising landscape
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Develop and execute integrated marketing, communications, thought leadership, and industry engagement programs that strengthen brand, increase market visibility, and drive measurable business outcomes
Ensure a consistent and differentiated brand experience across all market-facing touchpoints including digital properties, communications, events, partner ecosystems, and company website
Partner with Growth Activation, Sales, Advertiser Success, Supply, and Product teams to develop and execute integrated marketing programs that strengthen awareness, engagement, and commercial outcomes
Oversee integrated marketing activations across content, social media, email marketing, webinars, digital campaigns, partner marketing, and field events
Monitor marketing performance across campaign effectiveness, audience engagement, digital performance, brand awareness, marketing ROI, and campaign analytics
Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness, engagement, customer adoption, and commercial success
Represent adMarketplace at industry conferences, webinars, client meetings, and marketing events
Build strong relationships across agencies, publishers, customers, strategic partners, and industry influencers to strengthen market presence
Own the company's content strategy across thought leadership, executive communications, social media, editorial content, customer storytelling, webinars, and sales enablement
Collaborate with Product Marketing to translate product positioning and value propositions into integrated campaigns, thought leadership, customer stories, sales enablement assets, and marketing content
Lead, coach, and develop a high-performing marketing team spanning brand, communications, content, social media, events, and marketing activation
Build and oversee the optimal mix of internal resources, agency partners, external vendors, and AI-powered marketing tools to maximize marketing effectiveness and operational efficiency
Establish marketing priorities, optimize team processes, and foster a collaborative, data-driven culture focused on accountability, cross-functional partnership, execution, and measurable impact
Requirements
8–12 years of progressive B2B marketing experience, including 3+ years leading high-performing marketing teams
Experience leading integrated marketing organizations within adtech, digital media, search, commerce media, AI-powered technology, SaaS, or other B2B technology companies
Demonstrated success driving brand awareness, thought leadership, integrated marketing campaigns, and customer engagement within B2B organizations
Experience marketing AI-powered, data-driven, or technically sophisticated products and translating complex technologies into compelling customer value propositions and market narratives
Exceptional storytelling, communication, and presentation skills, with the ability to influence clients, partners, executives, and cross-functional stakeholders
Strong analytical mindset with experience leveraging marketing performance metrics, attribution models, campaign analytics, and ROI analysis to inform decision-making
Experience leading and developing high-performing marketing teams while managing agency partners, budgets, and cross-functional initiatives
Comfortable operating in a fast-paced, high-growth environment with evolving priorities and ambitious growth objectives
Benefits
Robust continuing education programManagement trainingRegular company-wide lunch and learnsWell-defined career pathsComprehensive healthcareWellness programsPaid time offCommuter benefits401k matchingSummer FridaysCatered lunchesFully stocked kitchenZogSports teamsHappy hoursCorporate retreats
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