Senior Demand Generation Manager

What you'll do

• Own paid social end-to-end on LinkedIn and Meta including planning, execution, creatives, messaging, optimization, and scaling against pipeline KPIs across multiple regions and languages
• Partner with content, creative, product marketing, localization, analytics, and sales teams to build ads and funnels tailored to enterprise buyers
• Design automated workflows and AI-powered processes to handle 80% of operational work
• Develop unified scalable strategies combining multiple geographies, verticals, pains, and solutions aligned with sales qualification and selling processes
• Run structured experimentation across audiences, creatives, messaging, and funnels with rigorous analysis
• Analyze data to identify key metrics driving pipeline and build attribution models for real-time decision making
• Collaborate with multiple teams to build a paid social engine that drives efficient and predictable pipeline growth
• Communicate insights clearly to global stakeholders including senior leadership

Requirements

• 4+ years of hands-on performance marketing experience managing paid social on LinkedIn and Meta, preferably in B2B SaaS selling to enterprise audiences
• Creative obsession with audience pain points, language, and context
• Experience building AI-first operating models with workflows, automations, or agentic processes
• Deep B2B intuition and understanding of enterprise sales and pipeline-generating campaigns
• Exceptional analytical rigor with ability to make data-driven decisions based on statistically significant results
• Focus on pipeline and revenue impact, not just clicks and leads
• Ability to design and maintain scalable demand generation engines across global segments, regions, and verticals
• Self-starter with extreme ownership and ability to execute independently
• Fluent, professional English with strong written communication skills

Tech stack