AdTechTalent
Data Science16 days agoOn-site

Merkle

Senior Data Engineer

experimentationA/B testingmultivariate testingclickstream analyticscustomer journey analyticsstatistical analysisSQLPythonBigQueryDataformdata visualizationTableauPower BILooker Studiodata sciencecustomer analyticsbusiness impact assessmentroot cause analysisincrementalityfunnel analysiscohort analysisGCPdata modelingdata integrationstakeholder managementbusiness communicationdigital analyticsAdobe AnalyticsGoogle Analytics

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

Pune, India

Full job description

Seeking a Senior Experimentation Analytics Consultant to analyze customer behavior, experimentation outcomes, and deliver business insights to drive product and customer experience decisions. Responsibilities include leading A/B and multivariate test analyses, evaluating experiment outcomes, identifying key drivers, assessing business impact, analyzing clickstream and customer journey data, conducting funnel and cohort analyses, performing root cause investigations, and supporting data engineering for analytics datasets. Requires expertise in experimentation analytics, statistical analysis, SQL, Python, BigQuery, Dataform, and data visualization tools. Must have 4-6 years experience in experimentation or product analytics, strong communication skills, and ability to translate data into business recommendations. Preferred experience in retail, eCommerce, digital commerce, and customer experience analytics.

What you'll do

  • Lead analysis of A/B tests, multivariate tests, and feature rollout experiments
  • Evaluate experiment outcomes against predefined business objectives and success metrics
  • Identify and explain the key drivers behind experiment performance
  • Assess impact across conversion, revenue, engagement, retention, customer experience, and operational metrics
  • Translate analytical findings into actionable recommendations for product and business stakeholders
  • Partner with experimentation teams to develop measurement strategies and success criteria
  • Build repeatable frameworks for experiment performance evaluation and business impact measurement
  • Analyze clickstream, customer journey, and behavioral data to understand customer interactions across digital channels
  • Identify customer behavior patterns, friction points, and conversion opportunities
  • Conduct funnel analysis to understand customer progression through digital experiences
  • Develop customer segmentation and behavioral cohort analyses
  • Evaluate customer engagement, adoption, retention, and conversion trends
  • Support initiatives focused on customer experience optimization and personalization
  • Perform deep-dive investigations into unexpected experiment outcomes and business performance changes
  • Quantify and explain cannibalization effects, incrementality impacts, seasonality influences, customer migration patterns, traffic shifts, feature adoption behavior, funnel performance changes, and customer retention trends
  • Conduct root-cause analyses to identify factors influencing customer and business outcomes
  • Develop analytical frameworks that help quantify business value realization from product and customer experience initiatives
  • Serve as the primary analytics liaison across experimentation teams, product management, customer experience teams, business stakeholders, and data engineering teams
  • Translate complex analytical findings into business-friendly narratives
  • Present recommendations and insights to both technical and executive audiences
  • Facilitate discussions that align business objectives with analytical approaches
  • Drive adoption of data-driven decision-making across the organization
  • Design and maintain experimentation dashboards and performance scorecards
  • Define and standardize experiment measurement KPIs and reporting frameworks
  • Develop executive-ready reports highlighting key findings, business impacts, and recommendations
  • Ensure consistency and governance of experiment reporting across teams
  • Support self-service analytics initiatives by creating reusable analytical assets and datasets
  • Utilize BigQuery, Dataform, SQL, and Python to prepare and analyze experimentation datasets
  • Build lightweight data transformations supporting experimentation and customer analytics
  • Partner with Data Engineering teams to ensure required datasets are available and reliable
  • Validate data quality and consistency across experimentation and analytics platforms
  • Support integration of experimentation, clickstream, customer, and transaction datasets

Requirements

  • Bachelor's degree in Statistics, Mathematics, Data Science, Computer Science, Engineering, Analytics, Economics, or a related field
  • 4 – 6 years of experience in experimentation analytics, product analytics, customer analytics, digital analytics, or related analytical roles
  • Strong hands-on experience analyzing A/B testing and experimentation programs
  • Deep understanding of customer behavior analytics, clickstream analysis, and customer journey measurement
  • Advanced SQL expertise with the ability to independently investigate complex business questions
  • Experience working with BigQuery and large-scale analytical datasets
  • Strong understanding of statistical concepts and experimentation methodologies
  • Demonstrated ability to translate analytical findings into business recommendations
  • Excellent communication, presentation, and stakeholder management skills
  • Experience working in Agile and cross-functional environments
  • Preferred: Retail, eCommerce, Digital Commerce, or Customer Experience Analytics domain expertise
  • Preferred: Experience with Adobe Analytics, Google Analytics, or similar digital analytics platforms
  • Preferred: Experience supporting experimentation and feature rollout programs
  • Preferred: Experience creating executive-level dashboards and performance scorecards

Tech stack

GCPBigQueryDataformSQLPythonTableauPower BILooker StudioAdobe AnalyticsGoogle Analytics

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