AdTechTalent
Marketing1 month agoOn-site

Zeta Global

Senior Data Analyst

marketing analyticsbusiness analyticsperformance measurementtest designA/B testingincrementalityattributionSQLExcelBI platformscampaign analysiscross-functionalstakeholder management

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Hyderabad, India

Full job description

Senior Data Analyst role focused on marketing effectiveness. Responsibilities include partnering with marketing and cross-functional teams to define business questions, designing and evaluating marketing tests (A/B, holdout, geo tests), analyzing campaign and channel performance, establishing causal understanding of business outcomes, and translating findings into actionable business insights. Requires strong understanding of marketing measurement, performance analysis, test design, and ability to communicate complex findings clearly. Must be proficient with data tools such as SQL, Excel, and BI platforms. Requires 5+ years experience in marketing or business analytics with a relevant degree. Location: Hyderabad, India.

What you'll do

  • Partner with marketing and cross-functional stakeholders to define business questions and shape test-and-learn plans
  • Support design and evaluation of marketing tests including A/B tests, holdout strategies, geo tests
  • Build understanding of marketing measurement practices including incrementality, attribution, and performance tracking
  • Analyze campaign and channel performance to identify trends and opportunities
  • Establish causal understanding by connecting test results, measurement frameworks, and business context
  • Translate analytical findings into clear business insights and actionable recommendations
  • Work across analytics, marketing, client success, and operations teams to improve measurement consistency
  • Contribute to development of best practices and frameworks for evaluating marketing performance

Requirements

  • Strong understanding of marketing measurement, performance analysis, and test design
  • Ability to evaluate campaign and channel performance and communicate results
  • Comfort working with data and analytical tools such as SQL, Excel, and BI platforms
  • Strong communication and stakeholder management skills
  • Structured problem-solving mindset and strong attention to detail
  • Ability to manage multiple priorities in a fast-paced, cross-functional environment

Tech stack

SQLExcelBI platforms

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