Senior Commercial Activation Lead

What you'll do

• Own commercial activation plans for strategic go-to-market initiatives, product launches, field plays, and revenue motions
• Translate product, market, customer, and competitive insights into compelling narratives, talk tracks, manager guidance, and field-ready resources
• Partner with Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Insights teams to align messaging, activation plans, success metrics, and execution expectations
• Build and scale enablement programs supporting strategic priorities such as product adoption, expansion opportunities, customer value storytelling, QBR and HBR excellence, and major commercial campaigns
• Create executive-ready updates that provide visibility into activation progress, adoption trends, risks, blockers, and required actions
• Develop repeatable playbooks, templates, frameworks, and operating rhythms that help teams execute consistently across regions, segments, and customer types
• Leverage AI tools, enablement platforms, CRM systems, and commercial insights to improve content discoverability, reduce manual effort, and strengthen execution
• Contribute to the evolution of Commercial Enablement by improving cross-functional collaboration, operational excellence, and overall commercial impact

Requirements

• Experience in sales enablement, revenue enablement, go-to-market strategy, commercial strategy, product marketing, revenue operations, customer success strategy, or a related field
• Strong understanding of B2B commercial motions, including sales cycles, customer value communication, product adoption, expansion opportunities, and stakeholder management
• Ability to translate complex products, market dynamics, customer needs, and competitive insights into practical commercial guidance and actionable field programs
• Experience building launch plans, field plays, manager toolkits, adoption programs, QBR/HBR frameworks, or commercial operating rhythms
• Excellent written and verbal communication skills, with the ability to synthesize complex information into clear recommendations and executive-level updates
• Strong cross-functional collaboration skills and the ability to influence stakeholders across multiple functions and levels
• Experience using AI tools, CRM platforms, enablement technologies, content systems, conversation intelligence tools, or commercial analytics to improve execution
• High ownership, strong organizational skills, and a collaborative approach to driving outcomes
• Preferred: Experience in SaaS, advertising technology, marketing technology, media, agency environments, or other complex B2B organizations
• Preferred: Experience supporting global or multi-region commercial teams
• Preferred: Familiarity with Salesforce, Gong, Highspot, learning management platforms, content management systems, AI-enabled workflows, or revenue intelligence platforms
• Preferred: Experience creating executive business reviews, strategic playbooks, adoption reporting, or operational performance updates

Tech stack

Benefits