AdTechTalent
Marketing2 months agoOn-site

InMobi Advertising

Senior Associate - Content Writing

content strategyAI toolscontent marketingstorytellingvideoaudiotextanalyticsworkflow automationbrand marketing

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Bengaluru, India

Full job description

InMobi Advertising seeks an AI Content Strategist with minimum 4 years experience to lead and scale multi-format content initiatives (text, video, audio). The role involves developing and executing multi-channel content strategies, managing content roadmaps, maintaining brand voice consistency, and driving audience engagement. Responsibilities include leveraging AI tools for content ideation, creation, distribution, and performance tracking, building scalable workflows, defining KPIs, analyzing content data, and collaborating cross-functionally with Marketing, Product, Design, and Leadership teams. The candidate must have strong storytelling, analytical, communication, and stakeholder management skills, and be able to work in a fast-paced environment. Location: Bengaluru, India.

What you'll do

  • Develop and execute a comprehensive multi-channel content strategy across written, video, and audio platforms
  • Own and manage the content roadmap and calendar to ensure consistent and impactful storytelling
  • Maintain clarity, consistency, and alignment with brand voice across all content assets
  • Act as a creative leader across formats, bringing fresh ideas to strengthen the content pipeline
  • Identify opportunities to enhance storytelling, distribution, and audience engagement
  • Experiment with new approaches to improve quality, scale, and effectiveness of content
  • Leverage AI tools to streamline content ideation, creation, distribution, and performance tracking
  • Build scalable systems and workflows to increase efficiency in a fast-paced environment
  • Drive automation initiatives that enhance productivity without compromising creativity
  • Define meaningful KPIs aligned with business objectives
  • Analyze content performance data to derive actionable insights
  • Use data-driven thinking to refine strategy and improve overall impact
  • Collaborate closely with Marketing, Product, Design, and Leadership teams to align content initiatives with broader organizational goals
  • Contribute to identifying and developing new strategic opportunities for content growth
  • Manage multiple projects simultaneously while maintaining high quality and attention to detail
  • Adapt quickly to shifting priorities and business needs

Requirements

  • Minimum 4 years of experience in content strategy, brand marketing, media, or related roles
  • Proven experience leading multi-format content initiatives (text, video, audio)
  • Strong analytical mindset with the ability to interpret performance data and translate insights into action
  • Demonstrated experience leveraging AI tools for content creation, optimization, or workflow automation
  • Excellent storytelling, editorial, and communication skills
  • Ability to thrive in a high-growth, fast-moving environment
  • Strong collaboration and stakeholder management skills

Tech stack

AI toolscontent creationvideoaudiotext

Benefits

Continuous learning and career progression through InMobi Live Your Potential programEqual Employment Opportunity employerReasonable accommodations for qualified individuals with disabilities

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