AdTechTalent
Programmatic1 month agoOn-site

Zeta Global

Senior Analyst, Analytics and Insights (Programmatic)

programmaticanalyticsSQLExcelVBATableauPythonSASdigital mediacampaign optimizationdata-drivenclient-facingmarketing strategystorytellingpresentation

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

Bengaluru, India

Full job description

Senior Analyst role in Programmatic Analytics and Strategy team. Responsibilities include leading client communication on campaign strategy, analyzing campaign performance, designing tests for model evaluation, collaborating with internal teams on measurement tools, developing measurement solutions, consulting on marketing program alignment, and reporting optimization results. Requires 2+ years experience in programmatic analytics, strong skills in SQL, Excel, and data tools (VBA, Tableau, Python, SAS), excellent communication and presentation skills, client-facing experience, and a relevant bachelor's degree.

What you'll do

  • Client-facing lead responsible for communication campaign strategy and storytelling interpretation of insights
  • Work with clients to understand business challenges and design analytic and testing plans
  • Own campaign performance and reporting insights, recommend optimization opportunities
  • Review performance of models across revenue, performance, and pacing
  • Design and implement tests to evaluate model and feature performance
  • Work with internal teams to determine appropriate measurement tools and products
  • Develop innovative measurement tools and solutions
  • Consult with clients on development and alignment of marketing programs across online channels
  • Determine setup including testing methodologies, reporting requirements, and optimization modeling
  • Communicate campaign optimization results to clients to prove value against business goals

Requirements

  • 2+ years of working experience in a similar role
  • Extensive experience with SQL and Excel/pivot tables
  • Experience in a digital media/Programmatic analytics role
  • Experience pulling & putting together audience insights and campaign wrap reports
  • Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
  • Great communicator able to convey complex technical features in simple terms
  • Aptitude for media and strategy and able to contextually relay concepts to clients
  • Able to multitask and prioritize among several high-profile clients
  • High degree of creativity, attention to detail, self-motivation, and drive
  • Eagerness to work in a startup team environment that will be rapidly changing
  • Enthusiastic team player with penchant for collaboration and knowledge sharing
  • Willingness to do whatever it takes to get the job done
  • Data driven, technical, self-starting and curious
  • Excellent presentation/visualization/storytelling skills with PowerPoint
  • Excellent diagnostic skills
  • Technical acumen to design campaigns optimizing tech platform use
  • Professional oral and written communication skills
  • Client-facing experience
  • Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Tech stack

SQLExcelVBAExcel MacrosTableauPythonSASPowerPoint

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