Lead Sales Specialist role at StackAdapt, a fully remote company hiring across US and Canada. Responsibilities include driving customer growth by partnering with sales teams, building and managing a pipeline of Marketing Technology opportunities, engaging marketing leaders, leading executive-level discovery and product demos, and developing account strategies. Serve as a subject matter expert on StackAdapt's Marketing Technology portfolio including email marketing, direct mail, customer data activation, customer journey orchestration, audience strategy, and measurement. Collaborate cross-functionally with Product, Marketing, and Sales teams to influence product roadmap and go-to-market strategy. Coach sales teams and develop enablement materials. Track market trends and contribute to sales process improvements. Requirements include extensive experience selling Marketing Technology or related SaaS, strong consultative sales skills, ability to engage enterprise marketing leaders, and passion for emerging marketing technologies and AI. Preferred experience with customer engagement platforms, CDPs, AI-powered marketing, and complex sales cycles. Salary range: $129,600 to $178,200 CAD/USD base salary depending on location. Benefits include competitive salary, retirement plans, paid time off, mental health programs, health benefits from day one, work from home reimbursements, WeWork membership options, training, personal development support, parental leave, and a supportive culture.
What you'll do
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Partner with Account Executives, Account Managers and Client Partners on strategic customer opportunities throughout the sales cycle
Build and own a pipeline of Marketing Technology opportunities within ICP, proactively engaging new customers and buyer personas while owning the full sales lifecycle
Independently source, qualify, and close net-new Marketing Technology opportunities, while partnering with AEs to accelerate strategic opportunities within existing accounts
Engage marketing leaders to understand business objectives, customer journeys, data strategies, and growth priorities
Position StackAdapt's Marketing Technology capabilities as part of broader marketing and advertising strategies
Lead executive-level discovery, solution strategy, and product demonstrations
Develop account strategies that expand customer adoption across StackAdapt's evolving platform
Serve as a trusted advisor to enterprise marketers and executive stakeholders
Develop deep expertise across StackAdapt's Marketing Technology portfolio including email marketing, direct mail, customer data activation, customer journey orchestration, audience strategy, and measurement
Stay current on industry trends, emerging technologies, competitive offerings, and evolving marketer needs
Translate complex technical capabilities into clear business value for customers
Create repeatable messaging, sales plays, and best practices that enable broader commercial success
Collaborate closely with Product, Product Marketing, Partnerships, Enablement, Revenue Operations, and Sales Leadership
Share customer insights that influence product roadmap, commercialization, positioning, and go-to-market strategy
Support product launches and accelerate adoption of new capabilities
Represent the voice of the customer internally to continuously improve solutions
Coach Account Executives, Account Managers and Client Partners on positioning Marketing Technology solutions within broader customer conversations
Develop enablement materials, customer stories, and repeatable sales plays
Help scale specialist knowledge across the commercial organization
Identify opportunities to improve sales processes and commercial effectiveness
Track customer adoption, market trends, and competitive insights
Identify emerging opportunities within AI, customer data, and marketing technology
Contribute to evolving sales motions and AI-enabled workflows
Help shape the future growth of StackAdapt's Sales Specialist organization
Requirements
Extensive experience selling Marketing Technology, email marketing, direct mail, orchestration, customer data solutions, lifecycle marketing platforms, or adjacent SaaS technologies
Proven ability to engage enterprise marketing leaders in consultative, business-focused conversations
Experience helping customers improve customer acquisition, engagement, retention, personalization, or marketing performance through technology
Strong executive discovery, solution selling, and presentation skills
Ability to translate complex technology into measurable business outcomes
Experience partnering cross-functionally with Sales, Product, Marketing, Customer Success, and Revenue Operations
Strong collaboration, communication, and relationship-building skills
Curiosity, adaptability, and a passion for emerging marketing technologies and AI
Preferred: Experience with customer engagement platforms such as Klaviyo, Braze, Attentive, Iterable, Pebblepost or similar technologies
Preferred: Experience with Customer Data Platforms (CDPs), customer journey orchestration, first-party data activation, CRM, personalization, or lifecycle marketing
Preferred: Familiarity with AI-powered marketing, omnichannel customer engagement, and modern marketing technology ecosystems
Preferred: Experience supporting mid-market and enterprise sales organizations and complex, consultative sales cycles
Tech stack
Marketing Technologyemail marketingdirect mailcustomer data activationcustomer journey orchestrationaudience strategymeasurementAI-powered marketingcustomer engagement platformsKlaviyoBrazeAttentiveIterablePebblepostCustomer Data Platforms (CDPs)CRMlifecycle marketingAI
Benefits
Highly competitive salaryRetirement/401K/Pension Savings globallyCompetitive Paid time off packages including birthdays offAccess to a comprehensive mental health care programHealth benefits from day one of employmentWork from home reimbursementsOptional global WeWork membership for those who want a change from their home office and hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books etc)Access to StackAdapt programmatic courses and certifications to support continuous learningAn awesome parental leave programA friendly, welcoming, and supportive cultureSocial and team events
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