Sales Manager

What you'll do

• Drive new business development by prospecting, pitching, and closing programmatic advertising deals with agencies and brands across the Canadian market
• Build and manage a pipeline of qualified opportunities, accurately forecasting revenue and tracking progress against quarterly and annual sales targets
• Develop and negotiate preferred partnership agreements and RFP responses in collaboration with Sales leadership, Legal, and Finance
• Serve as the primary point of contact for key agency and client relationships, ensuring strong communication and long-term account growth
• Partner cross-functionally with Ad Operations, Account Management, and Partnerships teams to ensure seamless campaign execution and client satisfaction
• Represent TripleLift at industry events, client meetings, and conferences to build brand presence and generate new business leads

Requirements

• 3-5+ years of sales experience in programmatic advertising, ad tech, or digital media (SSP/DSP experience strongly preferred)
• Proven track record of meeting or exceeding sales targets, with strong pipeline management and forecasting skills
• Deep familiarity with programmatic terminology and ecosystem (RTB, PMPs, deal IDs, open exchange, CTV, native advertising)
• Established relationships with Canadian agencies and/or brands strongly preferred
• Excellent communication, negotiation, and presentation skills, with the ability to build trust with senior stakeholders
• Self-starter mentality with the ability to work independently in a fast-paced, evolving market

Tech stack