Sales Enablement Associate/Specialist

programmaticsales enablementproduct marketingad techmartechSaaSproject managementcompetitive analysistrainingmarketing collateralChina

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Beijing, China

Full job description

Sales Enablement Associate role based in Beijing, China. Reporting to Head of Marketing, Greater China, and working closely with global product marketing and sales teams. Responsibilities include capturing sales and trading needs, competitive analysis, developing product knowledge, managing go-to-market processes, maintaining sales collateral, coordinating product communications, organizing training, and supporting product adoption measurement. Requires 2-3 years experience in product marketing or sales enablement, preferably in technology, ad tech, martech or SaaS. Basic knowledge of programmatic advertising ecosystem and experience creating marketing collateral needed. Strong project management, analytical, storytelling, collaboration, and communication skills required. Fluent English writing and speaking essential.

What you'll do

Capture and curate needs, problems, and opportunities for sales and trading team in China
Undertake competitive and market analysis and build local competitor battlecards
Develop deep knowledge of product capabilities and communicate marketing narrative
Help keep alpha and beta testing on track and organise internal cross-departmental GTM syncs
Collaborate with global and local stakeholders to execute and measure go-to-market activities
Curate and maintain sales collateral portal for China
Produce collateral including pitch slides, one pagers and case studies
Coordinate internal product communications
Organise regular training schedule to roll out releases internally
Support measurement and reporting of product adoption
Refine and update collateral/package solutions for key verticals or client types
Undertake additional internal training as needed

Requirements

2-3 years professional experience, preferably in a product marketing or sales enablement role
Experience in a technology, ad tech, martech or SaaS business
Basic knowledge of the programmatic advertising ecosystem
Experience creating slides, one pagers or case studies
Super-organized and proactive, can demonstrate effective project management
Clarifies expectations to deliver requirements
Proactively communicates progress and follows up on deliverables
Proactive in following and improving team processes with attention to detail
Monitors and maintains quality of deliverables from other stakeholders
Can schedule events effectively across calendars and timezones
Comfortable with technical details of MiQ’s products
Learns to access and curate reporting and data from various platforms & sources
Ability to interpret qualitative and quantitative data and extract success metrics
Ability to analyse competitor weaknesses and MiQ strengths at a feature level
Can create compelling product storytelling and messaging
Can distil complex concepts into simple messaging
Builds strong positive stakeholder relationships
Understands cultural differences and adapts approach accordingly
Proactively open and transparent on work priorities and progress
Approaches change and agility with a positive attitude
Can speak clearly to achieve presentation objectives
Flawless command of English language; compelling, mistake-free written communication
Creates content within MiQ’s brand guidelines