TripleLift is seeking a Revenue Marketing Manager to drive go-to-market execution and revenue-generating marketing programs. The role involves partnering with Sales, Product Marketing, RevOps, Finance, Partnerships, Design, and Events teams to develop and execute measurable programs that drive account engagement, product adoption, sales activation, pipeline growth, and revenue impact. Responsibilities include developing go-to-market programs, building campaign plans, partnering with Sales on account activation, leading account-based marketing programs, collaborating with RevOps on campaign tracking and reporting, analyzing campaign performance, supporting planning and budget governance, and coordinating cross-functional stakeholders. Requirements include a bachelor's degree or equivalent experience, 5+ years in B2B marketing or related fields, experience partnering with Sales, strong project management skills, and proficiency with HubSpot and Salesforce. Preferred qualifications include experience in adtech, martech, SaaS, product marketing, ABM platforms, and working with RevOps and Finance. Benefits include medical, dental, vision plans, flexible PTO, and 401k with employer match. Salary range is $70,000 to $100,000 USD. Locations are Chicago, Illinois and New York, New York, United States.
What you'll do
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Partner closely with Sales to develop account activation plans, sales plays, messaging, outreach strategies, and enablement materials that drive meetings, opportunities, and pipeline progression
Lead and scale account-based marketing programs across strategic advertisers, agencies, DSPs, partners, and priority market segments
Collaborate with RevOps to establish campaign tracking, attribution, reporting, routing, and Salesforce/HubSpot requirements before launch
Monitor and analyze campaign performance, providing actionable insights related to pipeline generation, opportunity acceleration, account engagement, and product adoption
Support quarterly planning, program prioritization, and budget governance by evaluating initiatives based on strategic alignment, business impact, resource requirements, and expected return on investment
Coordinate cross-functional stakeholders to ensure programs are executed effectively, measured accurately, and aligned to business objectives
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
5+ years of experience in B2B marketing, revenue marketing, demand generation, account-based marketing, go-to-market strategy, or campaign management
Proven experience partnering closely with Sales organizations to drive account engagement, pipeline growth, and revenue outcomes
Strong project management and cross-functional leadership skills with the ability to manage multiple initiatives simultaneously
Experience with HubSpot, Salesforce, marketing attribution, campaign measurement, and revenue reporting
Demonstrated ability to develop campaign strategies, launch plans, sales activation programs, and performance analyses
Excellent communication skills, attention to detail, and a results-oriented mindset focused on measurable business impact
Preferred: Experience within adtech, martech, SaaS, media, or other B2B technology environments
Preferred: Experience supporting product launches and product marketing initiatives
Preferred: Familiarity with ABM platforms, intent data providers, enrichment tools, and marketing automation technologies
Preferred: Experience partnering with RevOps and Finance teams on reporting, forecasting, and investment planning
