Research Panel Growth Manager at Viant Technology | AdTechTalent
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Viant Technology
Research Panel Growth Manager
panel recruitment marketing campaign management participant recruitment customer engagement AI generative AI workflow automation CRM email marketing lifecycle marketing marketing automation project management analytics
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$100K – $125K
Join Viant Technology and work on a role built for experienced AdTech operators.
Key details Location
Boston, United States; New York, US
Full job description Viant seeks a Research Panel Growth Manager to lead strategy, execution, and optimization of panel recruitment programs to drive growth, engagement, retention, and participant quality. Responsibilities include managing vendor relationships, budgets, recruitment campaigns, lifecycle communication strategies, cross-functional collaboration, KPI tracking, and implementing AI-driven recruitment solutions. Requires 3-7 years in marketing, campaign management, or participant recruitment, with strong analytical, project management, and communication skills. Familiarity with AI tools and marketing automation platforms preferred. Benefits include fully paid health insurance, paid parental leave, and unlimited PTO. Salary range $100,000 to $125,000.
What you'll do Develop and execute panel recruitment strategies to achieve acquisition, engagement, and growth targets Manage recruitment vendor relationships, budgets, and performance to maximize ROI and build a scalable participant acquisition strategy Similar jobs
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Plan, launch, and optimize in-house recruitment and engagement campaigns across social, email, digital, and other communication channels
Develop lifecycle communication strategies that strengthen panelist onboarding, engagement, retention, and reactivation
Collaborate with Operations, Support, Product, and other cross-functional teams to continuously improve the panelist experience
Establish and track KPIs across acquisition, engagement, retention, and participant quality, using insights to continuously improve performance
Evaluate and implement AI-driven solutions to improve recruitment efficiency, audience targeting, personalization, participant engagement, and operational scalability
Stay current on industry trends and emerging best practices in panel management, participant recruitment, and engagement Requirements 3–7 years of experience in marketing, campaign management, participant recruitment, customer engagement, or a related field Experience with market research panels, research operations, customer communities, or participant recruitment strongly preferred Proven experience managing marketing campaigns, external vendors, and strategic partnerships Strong analytical skills with experience using marketing and analytics platforms to measure performance and translate insights into action Familiarity with AI and automation tools, including generative AI, workflow automation, campaign optimization, and communication personalization Strong written and verbal communication skills with the ability to collaborate effectively across teams and external partners Highly organized with strong project management skills and the ability to manage multiple initiatives and priorities simultaneously Experience with CRM, email marketing, lifecycle marketing, or marketing automation platforms preferred Tech stack AI generative AI workflow automation campaign optimization communication personalization CRM email marketing lifecycle marketing marketing automation platforms
Benefits fully paid health insurance paid parental leave unlimited PTO
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Company
Viant Technology Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
Industry
Advertising Services
Website
https://www.viantinc.com/
Posted
3 days ago
Category: Marketing
New York, US • 5 months ago
product management CTV programmatic
