AdTechTalent
Programmatic9 months agoOn-site

Xapads Media

Publisher Business Development

publisher business developmentprogrammaticRTBdigital advertisingsupply managementnegotiationEnglishMandarin

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Beijing, China

Full job description

Xapads Media is seeking a Publisher Business Development Executive to expand its presence in China. The role involves developing and maintaining relationships with direct publishers, app developers, and mediation partners, onboarding new publisher partners for RTB integrations, collaborating with technical teams for integration and optimization, monitoring performance metrics, and staying updated on programmatic and RTB trends. Candidates should have 2-3 years of experience in Publisher Business Development or Programmatic Supply Management, strong networks with publishers and mediation partners, solid understanding of RTB and programmatic ad integration, ability to work independently, and excellent communication skills in English and Mandarin.

What you'll do

  • Develop and maintain strong relationships with direct publishers, app developers, and mediation partners
  • Identify and onboard new publisher partners for RTB integrations to expand Xapads’ global supply inventory
  • Collaborate with internal technical teams to ensure smooth integration and optimization of publisher traffic
  • Monitor performance metrics, identify revenue opportunities, and optimize publisher yield
  • Stay updated on the latest trends and technologies in the programmatic and RTB ecosystem

Requirements

  • 2-3 years of experience in Publisher Business Development or Programmatic Supply Management
  • Strong network and relationships with direct publishers and mediation partners
  • Solid understanding of RTB and programmatic ad integration mechanisms
  • Ability to work independently and manage multiple partnerships
  • Excellent communication and negotiation skills in English and Mandarin

Tech stack

RTBprogrammatic advertising

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