AdTechTalent
Programmatic29 months agoOn-site

Zeta Global

Programmatic Associate

programmaticdisplayvideocampaign managementDSPDV360AppNexusCPMCPACTRoptimizationreporting

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Bengaluru, India

Full job description

Programmatic Associate role at Zeta Global focused on programmatic campaign management including trafficking, optimization, and reporting. Manage large cross-channel media budgets across display channels to maximize ROI. Collaborate with US account management teams for campaign setup, strategy, and execution. Ensure effective end-to-end display campaign management including tagging, trafficking, and optimization. Provide reporting and campaign updates. Must work during US Eastern Standard Time hours. Requires 2+ years experience managing performance campaigns on display inventory, knowledge of DSPs (DV360/AppNexus preferred), strong optimization skills for CPM to meet CPA/CTR goals, deep programmatic ecosystem knowledge, analytical ability, and fluent English.

What you'll do

  • Manage large cross-channel media budgets across display channels and aim to maximize ROI on performance-oriented campaigns
  • Work closely with US account management teams to ensure accuracy in set up, strategy and execution for new launches
  • Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization
  • Work with the account management team to deliver reporting and campaign updates as needed
  • Must be willing to work during US Eastern Standard Time hours

Requirements

  • 2+ years of experience managing performance campaigns on display inventory
  • Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
  • Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
  • Deep knowledge of the programmatic ecosystem
  • Demonstrated analytical ability
  • Fluent English

Tech stack

programmatic displayvideo campaign managementDSPDV360AppNexusCPMCPACTR

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