Programmatic Advertising Business Development Manager

What you'll do

• Develop new clients and maintain partnerships in auto, finance, and travel industries
• Set and achieve monthly, quarterly, and annual sales targets
• Organize industry workshops, product demos, and case sharing sessions
• Monitor industry trends and compliance requirements
• Collaborate with Client Services, Trading, and Data Analytics teams to optimize campaigns
• Provide insights to product team for customization and iteration of programmatic products
• Collect and analyze market and competitor information
• Identify business opportunities and risks and propose strategic suggestions
• Summarize successful sales cases and update sales toolkits

Requirements

• 5-10 years or more of digital advertising sales experience, preferably in programmatic advertising
• Experience with client resources or sales in auto, finance, or travel industries preferred
• Proven track record of achieving sales targets and converting client objectives into media proposals
• Experience cooperating with advertising agencies or direct clients
• Familiarity with procurement process and decision-making chains in programmatic advertising
• Deep understanding of programmatic advertising ecosystem including DSP, DMP, Ad Exchange
• Excellent sales and negotiation skills
• Ability to build long-term cooperative relationships with clients at all levels
• Sensitivity to market data and industry trends with ability to adjust sales strategies
• Fluent in Mandarin and English for business communication
• Strong strategic thinking and project management skills
• Proactive work attitude, strong responsibility, ability to work independently
• Willingness to accept challenges in a fast-paced and dynamic market environment

Tech stack

Benefits