Programmatic Advertising Business Development Manager

programmaticsalesbusiness developmentdigital advertisingDSPDMPAd ExchangeDV360Amazon DSPauto industryfinance industrytravel industryclient relationsnegotiationmarket analysis

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Shanghai, China

Full job description

MiQ is hiring a Programmatic Advertising Business Development Manager to develop and expand programmatic advertising business in auto, finance, and travel industries for China outbound business. Responsibilities include client development, achieving sales targets, organizing industry events, monitoring trends, collaborating with internal teams, providing product insights, and market analysis. Requirements include 5-10 years digital advertising sales experience, preferably in programmatic advertising, strong sales and negotiation skills, fluency in Mandarin and English, and ability to work independently in a fast-paced environment. Location: Shanghai.

What you'll do

Develop new clients and maintain partnerships in auto, finance, and travel industries
Set and achieve monthly, quarterly, and annual sales targets
Organize industry workshops, product demos, and case sharing sessions
Monitor industry trends and compliance requirements
Collaborate with Client Services, Trading, and Data Analytics teams to optimize campaigns
Provide insights to product team for customization and iteration of programmatic products
Collect and analyze market and competitor information
Identify business opportunities and risks and propose strategic suggestions
Summarize successful sales cases and update sales toolkits

Requirements

5-10 years or more of digital advertising sales experience, preferably in programmatic advertising
Experience with client resources or sales in auto, finance, or travel industries preferred
Proven track record of achieving sales targets and converting client objectives into media proposals
Experience cooperating with advertising agencies or direct clients
Familiarity with procurement process and decision-making chains in programmatic advertising
Deep understanding of programmatic advertising ecosystem including DSP, DMP, Ad Exchange
Excellent sales and negotiation skills
Ability to build long-term cooperative relationships with clients at all levels
Sensitivity to market data and industry trends with ability to adjust sales strategies
Fluent in Mandarin and English for business communication
Strong strategic thinking and project management skills
Proactive work attitude, strong responsibility, ability to work independently
Willingness to accept challenges in a fast-paced and dynamic market environment