AdTechTalent
Sales6 days agoOn-site

MiQ

Programmatic Advertising Business Development Manager

programmaticsalesbusiness developmentadvertisingDSPDMPAd Exchangedigital advertisingclient managementauto industryfinance industrytravel industryMandarinEnglish

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

5-10

Location

Beijing, Beijing, China; Guangzhou, Guangdong, China; Shanghai, Shanghai, China; Shenzhen, Guangdong, China

Full job description

MiQ is seeking a senior Programmatic Advertising Business Development Manager to develop and expand its programmatic advertising business in the auto, finance, and travel industries for China outbound business. The role involves building relationships with key clients and agencies, formulating sales strategies, achieving revenue targets, and enhancing brand influence. Responsibilities include client development, revenue target setting, industry education, collaboration with internal teams, product feedback, market and competitor analysis, and sales toolkit updates. Candidates must have 5-10 years of digital advertising sales experience, preferably in programmatic advertising, with strong knowledge of DSP, DMP, and Ad Exchange. Fluency in Mandarin and English is required. The position is full-time and based in Beijing, Shanghai, Guangzhou, or Shenzhen.

What you'll do

  • Develop and expand programmatic advertising business in auto, finance, and travel industries for China outbound business
  • Build deep cooperative relationships with key clients and agencies
  • Formulate targeted sales strategies and achieve revenue targets
  • Enhance MiQ's brand influence in vertical fields
  • Proactively develop new clients and maintain existing partnerships
  • Set monthly, quarterly, and annual sales targets and formulate sales plans
  • Organize industry workshops, product demonstrations, and case sharing sessions
  • Educate clients on value of programmatic advertising in specific scenarios
  • Monitor industry trends and compliance requirements
  • Collaborate with Client Services, Trading, Data Analytics teams to implement campaigns
  • Work with product team to customize and iterate programmatic products
  • Collect and analyze market and competitor information
  • Identify business opportunities and risks and provide strategic suggestions
  • Summarize successful sales cases and update sales toolkits

Requirements

  • 5-10 years or more of digital advertising sales experience, preferably in programmatic advertising
  • Experience with client resources or sales in auto, finance, or travel industries preferred
  • Proven track record of achieving sales targets and converting client objectives into media proposals
  • Experience cooperating with advertising agencies or direct clients
  • Familiarity with procurement process and decision-making chains in programmatic advertising for auto, finance, and travel sectors
  • Deep understanding of programmatic advertising ecosystem including DSP, DMP, Ad Exchange
  • Ability to explain technical advantages and product characteristics clearly to clients
  • Excellent sales and negotiation skills
  • Ability to build long-term cooperative relationships with clients at all levels
  • Sensitivity to market data and industry trends with ability to adjust sales strategies
  • Fluency in Mandarin and English for business communication
  • Strong strategic thinking and project management skills
  • Ability to handle multiple tasks and ensure on-time delivery
  • Proactive work attitude, strong responsibility, ability to work independently
  • Willingness to accept challenges in a fast-paced and dynamic market environment

Tech stack

DV360Amazon DSPprogrammatic advertisingDSPDMPAd Exchange

Benefits

Be part of China brands’ global expansion journeyWork with cutting-edge programmatic technologyAccelerate your career in a high-growth market

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