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Samba TV

Programmatic Account Manager - HoldCo

programmaticaccount managementaudience targetingDSPSSPDMPdigital advertisingagencyWPPOmnicomPublicisDentsuHavasSalesforceExcelSQLcampaign management

Key details

Salary

$80K – $90K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

Chicago, United States; New York, US

Full job description

Samba TV seeks a Programmatic Account Manager – HoldCo to manage and grow relationships with major agency holding companies (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and their operating agencies. The role involves ensuring partners maximize value from Samba's audience targeting and measurement solutions, supporting key accounts with Sales, driving audience activation strategies, and improving agency satisfaction, retention, and growth. Location requires living within 50 miles of a Samba office with in-office presence 3 days a week, increasing to 4 days in 2027, with possible 5 days later. Responsibilities include day-to-day account management, strategic planning, audience activation oversight, platform education, troubleshooting, and cross-functional collaboration. Requirements include 3-5 years in account management or programmatic strategy, experience with agency holding companies preferred, strong knowledge of DSPs, SSPs, DMPs, CRM and project management tools, Excel, and digital advertising ecosystem. Benefits include base salary $80,000-$90,000 plus bonuses, health and wellness insurance, retirement plan, paid holidays and PTO.

What you'll do

  • Own day-to-day account management for a portfolio of holding company partners including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas and their operating agencies
  • Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships
  • Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
  • Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations
  • Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams
  • Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
  • Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
  • Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows
  • Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
  • Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
  • Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions
  • Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships
  • Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of HoldCo relationships

Requirements

  • 3–5 years of experience in account management, client services, or programmatic strategy roles
  • Direct experience working at or closely with agency holding companies such as WPP, Omnicom, Publicis, Dentsu, or Havas is strongly preferred
  • Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
  • Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
  • Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today
  • Strong communication and problem-solving skills with a proactive, collaborative approach
  • CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
  • Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
  • Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
  • BA/BS with a focus on marketing, business, data, or related experience

Tech stack

The Trade DeskDV360Yahoo DSPLiveRampLotameAdformOpenXMagniteFreewheelSalesforceJiraAsanaTrelloExcelSQL

Benefits

Base salary between $80,000 - $90,000 per year (depending on location, experience, and performance)Bonuses, short-term incentives, and long-term incentivesHealth insuranceWellness offeringsLife and disability insuranceRetirement savings planPaid holidaysPaid time off (PTO)Other employee benefits

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