Programmatic Account Manager - Brand/Agency

What you'll do

• Own day-to-day account management for a portfolio of large independent agencies & holding company partners, including WPP, Publicis, and Dentsu, and their operating agencies
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across large independent agencies & HoldCo relationships
• Ensure agency teams are effectively activating Samba TV audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within large independents & HoldCo organizations
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments and large independent agencies
• Support agency partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba TV audiences within HoldCo programmatic workflows and large independent agencies
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between large independent agencies & HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions
• Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with large independent agencies & HoldCo relationships
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of large independent agencies & HoldCo relationships

Requirements

• Client growth, retention & satisfaction
• Own day-to-day account management for a portfolio of large independent agencies & holding company partners, including WPP, Publicis, and Dentsu, and their operating agencies
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across large independent agencies & HoldCo relationships
• Ensure agency teams are effectively activating Samba TV audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within large independents & HoldCo organizations
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments and large independent agencies
• Support agency partners through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba TV audiences within HoldCo programmatic workflows and large independent agencies
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between large independent agencies & HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba’s audience and measurement solutions
• Represent Samba’s audience products with subject-matter expertise and a consultative, agency-first approach when working with large independent agencies & HoldCo relationships
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures typical of large independent agencies & HoldCo relationships
• 3–5 years of experience in account management, client services, or programmatic strategy roles
• Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred
• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
• BA/BS with a focus on marketing, business, data, or related experience

Tech stack