Programmatic Account Manager

Key details

Full job description

Manage day-to-day account management for key accounts. Develop strategic account plans with Sales, drive renewals, and identify upsell opportunities in entertainment and tech brand direct customers. Ensure agency teams activate Samba audience and contextual data across DSPs, SSPs, DMPs, and social platforms. Build relationships with programmatic, trading, strategy, and analytics stakeholders. Lead business reviews on adoption, delivery, performance insights, and expansion. Oversee audience segment setup and delivery for brand-led campaigns. Support full activation lifecycle: planning, audience building, activation, QA. Provide platform education and training on audience deployment. Troubleshoot delivery or integration issues with technical teams. Serve as feedback loop between accounts and internal teams. Partner with Sales on pre-sale planning and demos. Represent Samba’s audience products with consultative approach. Collaborate with Product, Measurement, Revenue Operations, and Finance on complex multi-agency account solutions. Requires 3-5 years experience in account management, client services, or programmatic strategy. Prefer experience with large agency holding companies (WPP, Publicis, Dentsu). Strong knowledge of DSPs (The Trade Desk, DV360, Yahoo DSP), DMPs (LiveRamp, Lotame, Adform), SSPs (OpenX, Magnite, Freewheel). Proficiency with CRM and project management tools (Salesforce, Jira, Asana, Trello). Strong Excel skills; SQL is a plus. BA/BS in marketing, business, data, or related field.