Product Marketing Manager, AdTech/Programmatic (U.S.)

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PulsePoint is hiring a senior Product Marketing Manager with 5+ years of product marketing experience in ad tech or programmatic technology. The role involves driving adoption and retention of programmatic and analytics products, partnering with product, sales, and marketing teams to execute product positioning, go-to-market strategy, sales enablement, and competitive intelligence. Responsibilities include owning multiple product launches end-to-end, developing messaging and launch assets, delivering sales enablement kits, supporting marketing campaigns, and leveraging data insights. Candidates must have deep programmatic technology knowledge, AI fluency using tools like Claude and ChatGPT, experience in B2B enterprise technology, and preferably health or media experience. Familiarity with HubSpot, Salesforce, Jira, Canva, and Asana is a plus. The position requires working East Coast business hours. Benefits include comprehensive healthcare, 401(k) match, paid leave, tuition assistance, wellness programs, commuter benefits, and referral bonuses. Salary range is $120-140k base plus $12-14k target annual bonus.