TripleLift is hiring a Product Marketing Director to lead positioning, packaging, and go-to-market strategy for new demand products across CTV, video, native, retail media, and emerging formats. The role involves translating complex AI, machine learning, predictive models, and automation capabilities into clear business outcomes for brands, agencies, and publishers. Responsibilities include product positioning and messaging, GTM strategy and launch leadership, revenue alignment, sales enablement, and thought leadership in AI-driven advertising. Requirements include 8+ years in product marketing within AdTech, MarTech, AI SaaS, or media platforms, experience marketing AI and predictive modeling products, technical fluency, enterprise sales support experience, and a proven track record launching AI-driven solutions. Benefits include medical, dental, vision plans, flexible PTO, and 401k with employer match. Salary range is $140,000 to $190,000 USD. Location: New York, NY, USA.
What you'll do
Lead positioning for product capabilities across predictive audience modeling, intelligent curation, creative optimization, automation, and AI-powered planning and measurement
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