AdTechTalent
Product21 days agoOn-site

Raptive

Product Manager, Ad Code

product managementad technologydigital advertisingpublisher monetizationrevenue optimizationPrebidheader biddingproduct experimentsauction dynamicsweb technology

Key details

Salary

$150K – $180K

Employment type

Full-time

Seniority

Mid-level

Years experience

3-5

Location

New York, US

Full job description

Raptive seeks a mid-level Product Manager for the Ad Code team to identify and implement incremental revenue opportunities supporting 6,700+ publishers. Responsibilities include translating ad code and auction priorities into product requirements, optimizing revenue, managing delivery, preparing stakeholder updates, designing experiments, and collaborating cross-functionally. Requires 3+ years in product management or related fields, strong communication, analytical skills, familiarity with digital advertising and monetization, and ability to manage multiple workstreams. Product focus includes ad technology (Prebid, Header Bidding, Demand Integrations), revenue products (Display Ads, Video Ads, Ad Formats), and web technology (Browser Capabilities, Core Web Vitals). Location: New York, NY. Salary range: $150,000-$180,000 plus incentives.

What you'll do

  • Translate ad code and auction dynamics priorities into clear product requirements, user stories, acceptance criteria, and implementation tickets
  • Research and refine ideas to improve publisher revenue, auction performance, ad delivery, or monetization outcomes
  • Track Engineering workstreams, clarify open questions, surface blockers, and keep projects moving toward launch
  • Prepare concise project updates, rollout notes, status reporting, and post-launch summaries for internal partners
  • Define hypotheses, success metrics, rollout plans, monitoring needs, and follow-up analysis for product experiments
  • Work with Product, Engineering, Revenue, and Data teams to understand problems, surface tradeoffs, and help move solutions forward

Requirements

  • 3+ years in product management, technical project management, ad technology, digital media, or a related field
  • Strong ability to turn team and stakeholder needs into clear requirements, tickets, workflows, and next steps
  • Experience partnering with Engineering teams on technical products, including implementation details, delivery risks, and tradeoffs
  • Strong written communication skills, especially for ticket writing, stakeholder updates, documentation, and project reporting
  • Analytical mindset with the ability to use data to understand product performance, evaluate experiments, and inform prioritization
  • Familiarity with digital advertising, publisher monetization, web technology, or revenue products
  • Ability to manage multiple workstreams, follow up on open questions, and keep important details organized
  • Collaborative working style and curiosity to build deeper expertise in ad code, auction dynamics, and revenue optimization

Tech stack

PrebidHeader BiddingDemand IntegrationsDisplay AdsVideo AdsAd FormatsBrowser CapabilitiesCore Web Vitals

Benefits

Base salary range $150,000-$180,000Additional incentive compensation eligibleFortune 100 Best Places To Work for 2025-2026Diversity, equity, and inclusion commitmentEqual opportunity employerAccommodation for individuals with disabilities

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