Product Manager role requiring 3-5 years experience in Mobile Performance Advertising and AdTech. Candidate should have hands-on experience with Mobile Measurement Partners (MMPs), performance advertising platforms, attribution and postback integrations, and preferably mobile DSP or programmatic platforms. Responsibilities include owning product roadmap for Mobile Performance and DSP capabilities, collaborating with cross-functional teams, driving MMP integrations, defining product requirements for attribution and tracking, converting business needs into product documentation, developing features for performance campaigns, monitoring platform and campaign metrics, participating in sprint and release planning, conducting competitive analysis, and translating campaign challenges into product solutions. Required skills include strong understanding of mobile performance advertising ecosystem, MMP integrations, mobile attribution and measurement concepts, performance marketing KPIs, ability to translate complex workflows into scalable features, experience working with cross-functional teams, strong analytical skills for data-driven decisions, and knowledge of programmatic standards and technologies such as OpenRTB, Native Ads, VAST, APIs, tracking pixels, and server-to-server integrations.
What you'll do
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Bellevue, United States; Boston, United States; Boulder, United States; Chicago, United States; Denver, United States; Los Angeles, United States; New York, US; San Francisco, United States; San Jose, United States; Seattle, United States; Ventura, United States•7 days ago
Own and contribute to the product roadmap for Mobile Performance and DSP capabilities, from requirement discovery through development, launch, and optimization
Work closely with Engineering, Data, Operations, and Business teams to define, prioritize, and deliver new product capabilities
Drive integrations with Mobile Measurement Partners (MMPs)
Define product requirements for attribution, tracking, postbacks, conversion events, install and in-app event measurement, and related performance workflows
Convert business and advertiser requirements into clear PRDs, product specifications, user stories, workflows, and acceptance criteria
Develop features supporting performance campaign use cases such as CPI, CPA, ROAS, retargeting, audience creation, optimization, and conversion-based bidding
Monitor platform performance, advertiser outcomes, campaign metrics, product adoption, and operational efficiency to identify areas for improvement
Participate actively in sprint planning, backlog prioritization, product testing, UAT, release planning, and post-release analysis
Conduct competitive and market analysis across Mobile DSPs, performance advertising platforms, attribution platforms, and mobile measurement technologies
Work closely with Operations and Business teams to understand real-world campaign challenges and translate them into scalable product solutions
Requirements
3–5 years of Product Management experience, preferably within Mobile Advertising, Performance Marketing, Programmatic Advertising, or AdTech
Strong understanding of the mobile performance advertising ecosystem including DSPs, Ad Exchanges, SSPs, RTB, SDK-based advertising, mediation, attribution, and audience targeting
Prior experience working on MMP integrations
Good understanding of mobile attribution, tracking links, postbacks, conversion events, attribution windows, deep linking, SKAN, Android Privacy Sandbox, and mobile measurement concepts
Understanding of performance marketing KPIs
Experience translating complex advertising and measurement workflows into scalable platform features
Hands-on experience working with Product, Engineering, Data, QA, Operations, and Business teams
Ability to create clear product documentation including PRDs, user stories, functional specifications, process flows, and acceptance criteria
Strong analytical and problem-solving skills with the ability to make data-driven product decisions
Understanding of programmatic standards and technologies such as OpenRTB, Native Ads, VAST, APIs, tracking pixels, and server-to-server integrations
