Principal Product Manager, uAds

What you'll do

• Collaborate with product leadership to craft and articulate the long-term vision and strategy across ad quality, privacy, trust & safety, the exchange, and programmatic
• Own and shape the product roadmap, ensuring it delivers business impact and customer value
• Partner closely with Staff and Senior Product Managers, Engineering, and Data Science teams to define and prioritize key initiatives
• Own the strategy for the ad quality product, driving improvements that ensure publisher trust including creative moderation, ad policy enforcement, and fraud prevention
• Lead efforts to make ad quality more accessible and scalable for all publishers and ensure deep integration across SDK and platform
• Lead a proactive privacy strategy that goes beyond compliance and turns privacy into a growth lever
• Lead evaluations of market trends, customer needs, and competitive landscapes to size future opportunities and provide strategic recommendations
• Collaborate with the Data Platform team to improve models, reporting, and workflows ensuring accurate and comprehensive data infrastructure
• Partner with strategic partnerships and engineering teams to evaluate and pursue emerging opportunities including new supply channels, commerce initiatives, non-gaming demand, and brand advertising
• Lead early-stage prototyping, opportunity sizing, and strategic recommendations for future growth
• Continuously assess the health and performance of the ad network, tracking market trends and adapting to shifts, identifying risks and opportunities

Requirements

• Previous experience working as a product manager in AdTech
• Experience across multiple of the following: privacy/identity, ad quality, creative moderation, ad policy, programmatic/exchange technology
• Deep understanding of the sell-side (publisher) ads ecosystem; buy-side/advertiser experience is a strong plus
• Track record of building products zero-to-one as well as scaling and maintaining established products at scale
• Strong leadership and execution skills paired with exceptional communication across technical and non-technical audiences
• Strong analytical and technical knowledge - capable of understanding complex systems and working with technical colleagues
• Curiosity and initiative around leveraging AI in product development workflows
• Hands-on SQL experience (preferred)
• Experience with exchange technology, supply-side platforms, or programmatic infrastructure (preferred)
• Familiarity with the evolving global privacy and data regulation landscape (preferred)
• Experience evaluating or launching new ad channels or formats (e.g., CTV, commerce, emerging supply) (preferred)
• Demand expertise and how data production can influence value to advertisers (preferred)

Tech stack

Benefits