Principal Product Manager, Ads Retail Lead

What you'll do

• Define and drive the product strategy for retail and product advertising experiences
• Own a key advertising product area including customer insights, product vision, roadmap prioritization, requirements definition, and end-to-end execution
• Lead initiatives that improve product discovery, shopping, and purchase-related user journeys
• Partner with Engineering, Design, Data Science, Research, and Product Marketing to translate advertiser and user needs into scalable advertising products
• Develop understanding of advertiser objectives, consumer behavior, auction dynamics, measurement frameworks, and industry trends
• Define success metrics, establish experimentation strategies, and leverage data-driven insights to optimize performance
• Navigate ambiguity, influence across organizational boundaries, and drive alignment among stakeholders
• Serve as product lead shaping long-term strategy and collaborating with cross-functional teams
• Evaluate emerging trends in digital advertising, retail media, commerce, and AI-powered recommendations
• Communicate product vision, strategy, and results effectively with senior leaders and stakeholders

Requirements

• Bachelor's Degree AND 8+ years experience in product management including experience advertising in retail or consumer products OR equivalent experience
• Preferred: Bachelor's Degree AND 12+ years experience in product management including experience advertising in retail or consumer products OR equivalent experience
• 4+ years experience taking a product, feature, or experience to market
• 6+ years experience improving product metrics for a product, feature, or experience in a market
• 6+ years experience disrupting a market for a product, feature, or experience
• Experience leading product teams building products in advertising, privacy, conversational AI, generative AI, or transferrable skills
• Experience building consumer products leveraging Machine Learning or Large Language Models
• Ability to work in a fast-paced environment, manage multiple priorities, and adapt to changing requirements and deadlines
• Proven ability to collaborate and contribute to a positive, inclusive work environment
• Experience with data analytics and experimentation tools
• Working knowledge of SQL and coding skills (Python, Javascript)

Tech stack

Benefits