Principal Insights Lead - Marketplace & Consumer Intelligence at adMarketplace | AdTechTalent
Data Science2 days agoOn-site
adMarketplace
Principal Insights Lead - Marketplace & Consumer Intelligence
sqlpythonrdata visualizationdata storytellinganalyticsconsumer insightsmarketplace dynamicsadvertisingresearchdata sciencestatistical analysiscompetitive intelligencebehavioral dataintent data
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
10+
Location
New York, US
Full job description
adMarketplace seeks a senior Insights Principal to lead complex research and strategic analysis using proprietary marketplace data. The role involves uncovering consumer behavior trends, marketplace dynamics, and developing original research to influence clients and business leaders. Responsibilities include leading strategic research, building consumer intent intelligence, creating advertiser and publisher insights, developing market intelligence, translating analysis into executive presentations, and mentoring analysts. Requirements include 10+ years in analytics or related fields, advanced SQL skills, strong statistical intuition, data visualization and storytelling abilities, and the capacity to influence senior stakeholders independently. Preferred experience includes ad tech, digital media, consumer insights, Python or R programming, and causal inference knowledge. Benefits include healthcare, wellness programs, paid time off, commuter benefits, 401k matching, summer Fridays, catered lunches, and career development opportunities.
What you'll do
Lead Strategic Research - Own complex, ambiguous analyses across consumers, advertisers, publishers, commerce, and marketplace dynamics
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Requirements
10+ years experience in analytics, insights, research, data science, strategy, or a related quantitative field
Exceptional ability to take ambiguous questions and structure them into rigorous analytical investigations
Advanced SQL skills and comfort working directly with large, complex datasets
Strong statistical intuition and ability to evaluate whether patterns are meaningful and defensible
Exceptional data visualization and storytelling skills
Ability to synthesize complex analyses into concise, executive-level narratives
Strong commercial instincts and curiosity about consumers, advertising, media, and marketplaces
Ability to operate independently and influence senior stakeholders without formal authority
A track record of producing analysis that changed how a business or client understood an important problem
Tech stack
SQLPythonR
Benefits
Comprehensive healthcareWellness programsPaid time offCommuter benefits401k matchingSummer FridaysCatered lunchesFully stocked kitchenZogSports teamsHappy hoursCorporate retreatsRobust continuing education programManagement trainingRegular company-wide lunch and learnsWell-defined career paths
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