TripleLift
Associate Director, CRM Development
Chicago, United States; Detroit, United States; New York, US; Toronto, Canada•5 months ago
$130K – $150K
salesforceapexlightning web components
ProductRecentlyOn-site
Amazon Web Services (AWS)
Principal GTM Specialist, CN LCS Ads, Amazon Ads Sales Go-To-Market APAC
GTMAdTechadvertisingsales strategyproduct managementcloudAImachine learningdata analyticsbusiness developmentChina market
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Shanghai, China
Full job description
Amazon Advertising is seeking a Senior GTM Specialist with 5+ years of experience in advertising industry go-to-market strategy. The role requires expertise in AdTech commercialization and bridging Product and Sales to drive advertiser adoption and revenue in China. Responsibilities include owning the go-to-market playbook, building sales strategies, gathering market feedback, leading cross-team execution, tracking KPIs, authoring strategic plans, and enabling sales teams. Candidates must have 7+ years of experience in business agreements, cloud technologies, business applications, industry problem-solving, go-to-market, and data & AI technologies, along with a bachelor's degree and leadership strategy experience.
What you'll do
- Own the go-to-market playbook for ad products in China from launch planning to driving sustained advertiser adoption and revenue
- Build sales strategies including positioning, competitive battle cards, and sales plays to help field teams win deals faster
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