AdTechTalent
Product18 days agoOn-site

Microsoft

Principal Business Program Manager, Tools Global Product Lead (GPL)

business program managementCRMTrueCRMproduct managementsales toolingDynamics 365Salesforcedata telemetrycross-functionalroadmapadoptionmetricsMicrosoft AdvertisingAI-assisted workflow

Key details

Salary

Not specified

Employment type

Full-time

Seniority

Senior

Years experience

10+

Location

Los Angeles, United States; New York, US; Redmond, United States; San Francisco, United States

Full job description

Microsoft Advertising seeks a Principal Business Program Manager to lead Tools / TrueCRM product domains. The role involves owning CRM and seller-tooling domains end-to-end, translating complex workflows into problem statements, business requirements, roadmaps, launch plans, and success metrics. The candidate must have deep CRM and seller-workflow knowledge, product and data fluency, and the ability to lead cross-functional teams without direct authority. Responsibilities include backlog prioritization, partnership with Product and Engineering, defining success metrics, cross-domain coordination, and stakeholder communication. Required qualifications include a Bachelor's degree and 8+ years in program or process management; preferred qualifications include advanced degrees and 10+ years experience in business program management, CRM, sales strategy, or related fields. Experience with CRM platforms like Dynamics 365 or Salesforce is required. The role is full-time, senior level, and hybrid, with locations in New York, Redmond, Los Angeles, and San Francisco. Salary ranges from $130,900 to $277,200 annually, with higher ranges for specific metro areas.

What you'll do

  • Own a Tools / TrueCRM domain or domain cluster as the accountable business owner, connecting seller workflow pain, product capability, landing, adoption, and business impact
  • Build a prioritized, evidence-backed problem backlog using field signal, seller feedback, usage data, support patterns, revenue impact, cycle-time friction, and qualitative examples
  • Create crisp problem-first briefs and business requirements that help Product and Engineering make high-quality roadmap decisions without over-prescribing user-interface solutions
  • Partner with Product, Engineering, data-platform, Sales Readiness, Enablement, PMM, FSE, and Support to move capabilities from validated problem to launch, adoption, and steady-state handoff
  • Define success metrics before build, including baseline, target, adoption signal, workflow completion, seller trust, quality, cycle time, and business-outcome measures
  • Stay LOB-agnostic across Search, DNV, and Gaming while remaining segment-aware across SMB, Managed, and D&E / Gaming motions
  • Represent Microsoft Advertising business needs in TrueCRM and adjacent seller-tooling forums, including cross-prioritization across MSA and LMS where workflows should converge
  • Identify cross-domain dependencies across planning, account hierarchy, opportunity management, deal economics, reporting, engagement, support, and agentic workflow capabilities
  • Help mature the GPL operating system, including domain scorecards, decision logs, intake quality, launch readiness, measurement reviews, and partner handoff practices
  • Communicate clearly with senior stakeholders on tradeoffs, priorities, risks, business impact, and decisions needed

Requirements

  • Bachelor's Degree in Business, Operations, Finance, or related field AND 8+ years experience in program management, process management, or process improvement OR equivalent experience
  • Preferred: Master's Degree in Business, Operations, Finance, or related field AND 12+ years experience OR Bachelor's Degree AND 15+ years experience in program management, process management, or process improvement OR equivalent experience
  • Experience translating complex business or field problems into structured requirements, prioritization recommendations, and cross-functional execution plans
  • Experience partnering with Product, Engineering, Sales, Operations, Enablement, or Readiness teams to land tools, platforms, process changes, or workflow improvements
  • Experience using data, telemetry, qualitative feedback, and business metrics to define priorities and measure outcomes
  • 10+ years of experience in business program management, product operations, CRM / seller tooling, sales strategy, revenue operations, or GTM transformation
  • Experience with CRM or seller workflow platforms such as Dynamics 365, Salesforce, or comparable enterprise sales systems across account, opportunity, planning, quote-to-cash, reporting, case, or engagement workflows
  • Experience operating as a senior single-threaded owner in ambiguous, cross-functional environments where accountability spans strategy, requirements, landing, and measured outcomes
  • Experience in advertising, media sales, enterprise sales, platform modernization, data products, or AI-assisted workflow transformation
  • Solid executive communication skills, including ability to simplify complex tradeoffs, write crisp one-page briefs, and influence leaders without direct authority
  • Ability to balance domain depth with end-to-end systems thinking across the full seller and customer value journey

Tech stack

Dynamics 365SalesforceCRMTrueCRMdata telemetry

Benefits

Competitive salary range with location-based adjustmentsPotential eligibility for benefits and other compensationInclusive and respectful workplace cultureSupport for religious and disability accommodations during application process

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