Principal Business Program Manager, Tools Global Product Lead (GPL) at Microsoft | AdTechTalent
Programmatic2 months agoOn-site
Microsoft
Principal Business Program Manager, Tools Global Product Lead (GPL)
program managementCRMTrueCRMDynamics 365Salesforcebusiness program managementproduct operationsseller toolingsales strategyrevenue operationsGTM transformationadvertisingmedia salesenterprise salesdata productsAI-assisted workflowexecutive communication
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
10+
Location
Los Angeles, United States; New York, US; Redmond, United States; San Francisco, United States
Full job description
Microsoft Advertising seeks a Principal Business Program Manager to lead Tools / TrueCRM product domains. The role requires ownership of CRM and seller tooling domains, translating seller workflows into problem statements, business requirements, roadmaps, launch plans, and success metrics. Responsibilities include backlog prioritization, cross-functional partnership with Product, Engineering, Sales, and others, defining success metrics, and communicating with senior stakeholders. Candidates must have 8+ years experience in program/process management (preferably 10+), strong CRM and seller workflow platform knowledge (Dynamics 365, Salesforce), and experience in advertising or sales strategy. The role is hybrid, requiring office presence at least 3 days per week within commuting distance of designated offices. Salary ranges from $130,900 to $277,200 annually, with higher ranges in San Francisco and New York City.
What you'll do
Own a Tools / TrueCRM domain or domain cluster as the accountable business owner, connecting seller workflow pain, product capability, landing, adoption, and business impact
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Los Angeles, United States; New York, US; Redmond, United States; San Francisco, United States
Full-time
Build a prioritized, evidence-backed problem backlog using field signal, seller feedback, usage data, support patterns, revenue impact, cycle-time friction, and qualitative examples
Create crisp problem-first briefs and business requirements that help Product and Engineering make high-quality roadmap decisions without over-prescribing user-interface solutions
Partner with Product, Engineering, data-platform, Sales Readiness, Enablement, PMM, FSE, and Support to move capabilities from validated problem to launch, adoption, and steady-state handoff
Define success metrics before build, including baseline, target, adoption signal, workflow completion, seller trust, quality, cycle time, and business-outcome measures
Stay LOB-agnostic across Search, DNV, and Gaming while remaining segment-aware across SMB, Managed, and D&E / Gaming motions
Represent Microsoft Advertising business needs in TrueCRM and adjacent seller-tooling forums, including cross-prioritization across MSA and LMS where workflows should converge
Identify cross-domain dependencies across planning, account hierarchy, opportunity management, deal economics, reporting, engagement, support, and agentic workflow capabilities
Help mature the GPL operating system, including domain scorecards, decision logs, intake quality, launch readiness, measurement reviews, and partner handoff practices
Communicate clearly with senior stakeholders on tradeoffs, priorities, risks, business impact, and decisions needed
Requirements
Bachelor's Degree in Business, Operations, Finance, or related field AND 8+ years experience in program management, process management, or process improvement OR equivalent experience
Preferred: Master's Degree in Business, Operations, Finance, or related field AND 12+ years experience OR Bachelor's Degree AND 15+ years experience in program management, process management, or process improvement OR equivalent experience
Experience translating complex business or field problems into structured requirements, prioritization recommendations, and cross-functional execution plans
Experience partnering with Product, Engineering, Sales, Operations, Enablement, or Readiness teams to land tools, platforms, process changes, or workflow improvements
Experience using data, telemetry, qualitative feedback, and business metrics to define priorities and measure outcomes
10+ years of experience in business program management, product operations, CRM / seller tooling, sales strategy, revenue operations, or GTM transformation
Experience with CRM or seller workflow platforms such as Dynamics 365, Salesforce, or comparable enterprise sales systems across account, opportunity, planning, quote-to-cash, reporting, case, or engagement workflows
Experience operating as a senior single-threaded owner in ambiguous, cross-functional environments where accountability spans strategy, requirements, landing, and measured outcomes
Experience in advertising, media sales, enterprise sales, platform modernization, data products, or AI-assisted workflow transformation
Solid executive communication skills, including the ability to simplify complex tradeoffs, write crisp one-page briefs, and influence leaders without direct authority
Ability to balance domain depth with end-to-end systems thinking across the full seller and customer value journey
Tech stack
Dynamics 365SalesforceCRMTrueCRM
Benefits
Certain roles may be eligible for benefits and other compensation (details at https://careers.microsoft.com/us/en/us-corporate-pay)
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