AdTechTalent
Marketing4 days agoOn-site

AppLovin

Performance Marketing Manager

performance marketingMeta Ads ManagerTikTok Ads ManagerGoogle Adsprogrammaticad networksAdjustmobile attributionCACCPILTVROASnegotiationpartner managementsocial appgrowth marketingSQLBI toolsLookerTableauMetabase

Key details

Salary

$119K – $179K

Employment type

Full-time

Seniority

Senior

Years experience

3-5

Location

Palo Alto, United States

Full job description

AppLovin is hiring a senior Performance Marketing Manager to lead paid growth for Gist, a new social media platform. The role involves managing all paid channels including Meta, TikTok, Google, programmatic, and ad networks, as well as off-platform partnerships. Responsibilities include setting performance marketing strategy, managing budgets with accountability to CAC, CPI, LTV, and ROAS, building measurement infrastructure, running structured tests, optimizing for quality users, and exploring new distribution channels. Candidates should have 3-7 years of brand-side performance marketing experience, proven ability to launch performance marketing from zero, fluency in major ad platforms, experience managing partnerships, mobile attribution tooling expertise, strong analytical skills, and a senior individual contributor mindset. Benefits include competitive compensation, equity eligibility, comprehensive insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. Location: Palo Alto, California.

What you'll do

  • Own all paid growth channels including Meta, TikTok, Google, programmatic, ad networks, and emerging channels
  • Identify, negotiate, and manage off-platform partnerships such as media companies, OEM/on-device distribution, ad networks, affiliate platforms, and publisher direct buys
  • Manage monthly performance marketing budget with accountability to CAC, CPI, LTV, and ROAS
  • Set up tracking and measurement infrastructure to diagnose performance shifts and translate data into actionable insights
  • Run structured tests across audiences, creatives, bidding strategies, ad formats, and partner inventory
  • Optimize for quality users by partnering with product and growth teams to understand post-install behavior
  • Explore new distribution channels including influencer/KOL amplification, content seeding partnerships, cross-platform deals, and incentivized install ecosystems

Requirements

  • 3-7 years of brand-side performance marketing experience with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product
  • Proven experience driving growth from cold start and launching performance marketing for a new product or market from zero
  • Hands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads; programmatic and ad network experience is a strong plus
  • Experience managing off-platform or non-self-serve partnerships including ad networks, OEM or device partnerships, media direct buys, affiliate or performance platforms
  • Mobile attribution tooling experience with Adjust or equivalent; able to set up and own measurement infrastructure end-to-end
  • Strong understanding of CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates with ability to diagnose performance changes
  • Strong negotiation and partner management skills; comfortable managing external vendor and partner relationships independently
  • Senior individual contributor mindset with ability to work independently and set strategy

Tech stack

Meta Ads ManagerTikTok Ads ManagerGoogle Adsprogrammaticad networksAdjustSQLLookerTableauMetabase

Benefits

Top-of-market compensationFull ownership of a critical function from day oneSupport from company infrastructure, ad tech depth, and platform relationshipsLean, high-trust environment with fast decision makingEquity eligibleMedical, Dental, Vision, Life, Disability insurance401(k) Retirement PlanUnlimited Discretionary Time Off10 paid holidays per year80 hours paid sick leave per year

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