AppLovin is hiring a senior Performance Marketing Manager to lead all paid growth efforts for Gist, a new social media platform. The role involves managing all paid channels including Meta, TikTok, Google, programmatic, and ad networks, as well as off-platform partnerships. Responsibilities include setting performance marketing strategy, managing budgets with accountability to CAC, CPI, LTV, and ROAS, running structured tests, and optimizing full funnel performance focusing on quality users and retention. The candidate must have 3-7 years of brand-side performance marketing experience, hands-on fluency with Meta Ads Manager, TikTok Ads Manager, Google Ads, and mobile attribution tools like Adjust. Experience with negotiation and managing external partnerships independently is required. Benefits include competitive compensation, equity eligibility, comprehensive insurance, 401(k), unlimited discretionary time off, paid holidays, and sick leave. Location is Palo Alto, California.
What you'll do
Own all paid growth channels including Meta, TikTok, Google, programmatic, ad networks, and emerging channels
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Identify, negotiate, and manage off-platform partnerships including media companies, OEM/on-device distribution partners, ad networks, affiliate/performance platforms, and publisher direct buys
Manage monthly performance marketing budget with full accountability to CAC, CPI, LTV, and ROAS
Set up and maintain measurement and analytics infrastructure to diagnose performance and translate data into actions
Run structured tests across audiences, creatives, bidding strategies, ad formats, and partner inventory
Optimize full funnel performance focusing on quality users, activation, and retention
Explore and test new distribution channels including influencer/KOL amplification, content seeding partnerships, cross-platform deals, and incentivized install ecosystems
Requirements
3-7 years of brand-side performance marketing experience with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product
Proven experience launching performance marketing for a new product or market from zero
Hands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads
Programmatic and ad network experience is a strong plus
Experience managing off-platform or non-self-serve partnerships including negotiation and independent relationship management
Mobile attribution tooling experience with Adjust or equivalent, able to set up and own measurement infrastructure end-to-end
Strong understanding of CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates with ability to diagnose performance changes
Strong negotiation and partner management skills
Senior individual contributor mindset with ability to work independently and set strategy
Tech stack
Meta Ads ManagerTikTok Ads ManagerGoogle Adsprogrammaticad networksAdjustSQLLookerTableauMetabase
Benefits
Top-of-market compensationFull ownership of a critical function from day oneLean, high-trust environment with fast decision makingEquity eligibleMedical, Dental, Vision, Life, Disability insurance401(k) Retirement PlanUnlimited Discretionary Time Off10 paid holidays per year80 hours paid sick leave per year
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