Xapads Media is seeking a Performance Marketing Executive to drive paid customer acquisition and pipeline growth. The role involves planning, launching, managing, and optimizing paid media campaigns on Google Ads and LinkedIn Ads targeting B2B decision-makers. Responsibilities include campaign strategy and execution, technical measurement and tracking using GA4 and GTM, funnel and CRO optimization, and aligning lead quality with sales. Candidates must have at least 2 years of hands-on experience in B2B performance marketing or demand generation, familiarity with AdTech or digital media agencies, and proficiency in Google Ads, LinkedIn Ads, GA4, and GTM. The position requires relocation or residence in Noida, India, with availability to join within 30 days.
What you'll do
Own the complete setup, pacing, targeting, and management of paid acquisition campaigns on Google Ads and LinkedIn Ads
Own web analytics and event setup across Google Analytics 4 (GA4) and Google Tag Manager (GTM) to ensure precise conversion attribution
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Requirements
Minimum 2+ years of direct, hands-on experience planning, running, and optimizing B2B performance marketing or demand generation campaigns
Proven background within AdTech, digital media agencies, or B2B tech ecosystems, with an understanding of programmatic nuances and enterprise buying cycles
Hands-on experience building and managing targeted campaigns within Google Ads and LinkedIn Ads
Working knowledge of technical setup in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including custom event and conversion tracking
Demonstrated focus on downstream lead quality, cost-per-lead (CPL) efficiency, and sales pipeline contribution over vanity metrics
Based in or willing to relocate to Noida, with the ability to join within a 30-day notice period
Tech stack
Google AdsLinkedIn AdsGoogle Analytics 4Google Tag ManagerLooker StudioPower BIA/B testing platformsMarketing automationCRM integrations
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