Panel Recruiting Manager, TVision at Viant Technology | AdTechTalent
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Viant Technology
Panel Recruiting Manager, TVision
panel recruitment marketing campaign management participant engagement AI generative AI workflow automation CRM email marketing lifecycle marketing marketing automation project management analytics
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$100K – $125K
Join Viant Technology and work on a role built for experienced AdTech operators.
Key details Location
Boston, United States; New York, US
Full job description Viant is seeking a Panel Marketing & Recruitment Manager to lead panel recruitment programs focused on growth, engagement, retention, and participant quality. The role involves strategy, execution, and optimization of recruitment initiatives, managing vendor relationships and budgets, launching campaigns across multiple channels, developing lifecycle communication strategies, collaborating cross-functionally, tracking KPIs, and implementing AI-driven solutions to improve recruitment efficiency. Candidates should have 3-7 years of relevant marketing or recruitment experience, strong project management and analytical skills, familiarity with AI and marketing automation tools, and excellent communication abilities. Benefits include fully paid health insurance, paid parental leave, and unlimited PTO. Salary range is $100,000 to $125,000.
What you'll do Develop and execute panel recruitment strategies to achieve acquisition, engagement, and growth targets Manage recruitment vendor relationships, budgets, and performance to maximize ROI and build a scalable participant acquisition strategy Similar jobs
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Plan, launch, and optimize in-house recruitment and engagement campaigns across social, email, digital, and other communication channels
Develop lifecycle communication strategies that strengthen panelist onboarding, engagement, retention, and reactivation
Collaborate with Operations, Support, Product, and other cross-functional teams to continuously improve the panelist experience
Establish and track KPIs across acquisition, engagement, retention, and participant quality, using insights to continuously improve performance
Evaluate and implement AI-driven solutions to improve recruitment efficiency, audience targeting, personalization, participant engagement, and operational scalability
Stay current on industry trends and emerging best practices in panel management, participant recruitment, and engagement Requirements 3–7 years of experience in marketing, campaign management, participant recruitment, customer engagement, or a related field Experience with market research panels, research operations, customer communities, or participant recruitment strongly preferred Proven experience managing marketing campaigns, external vendors, and strategic partnerships Strong analytical skills with experience using marketing and analytics platforms to measure performance and translate insights into action Familiarity with AI and automation tools, including generative AI, workflow automation, campaign optimization, and communication personalization Strong written and verbal communication skills with the ability to collaborate effectively across teams and external partners Highly organized with strong project management skills and the ability to manage multiple initiatives and priorities simultaneously Experience with CRM, email marketing, lifecycle marketing, or marketing automation platforms preferred Tech stack AI generative AI workflow automation campaign optimization communication personalization CRM email marketing lifecycle marketing marketing automation platforms
Benefits fully paid health insurance paid parental leave unlimited PTO
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Company
Viant Technology Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
Industry
Advertising Services
Website
https://www.viantinc.com/
Posted
Yesterday
Category: Marketing
New York, US • 4 months ago
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