Mountain View, United States; Redmond, United States
Full job description
The Paid Social Advertising Manager will lead paid social strategy for Windows campaigns, managing platform-specific approaches, creative development, creator partnerships, launch, optimization, and learning across platforms such as Meta, TikTok, YouTube Shorts, Snapchat, Reddit, and X. Responsibilities include advising teams on platform selection and creative formats, partnering with agencies and creators, managing campaign performance, conducting testing and measurement, ensuring compliance with brand and legal standards, and supporting global campaign scaling. Required qualifications include a Bachelor's degree or equivalent experience, 5+ years in campaign or digital marketing management, and experience with paid social campaigns and agency partnerships. Preferred qualifications include a Master's degree, 8+ years leading paid social campaigns, and platform certifications. Salary range is $106,400 - $203,600 annually, with higher ranges for specific locations.
What you'll do
Lead paid social strategy for Windows campaigns, translating business goals, audience insights, and media plans into platform-specific approaches with clear objectives, KPIs, and success measures
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Mountain View, United States; Redmond, United States
Full-time
Serve as the team's paid social subject-matter expert, advising campaign leads, creative teams, and leadership on platform selection, creative formats, and flighting
Partner with creative and production agencies to brief, develop, and review social-first creative tailored for each platform
Lead paid development of creator content including partnership and whitelisted ads, working with social, creator, and legal partners
Partner with media team on partner/channel selection, creative rotation, versioning, QA/QC of assets, and hold agencies accountable for performance and quality
Own in-flight optimization: monitor performance, interpret signals, and act quickly on creative rotation, placements, and shifts
Build and run structured creative and audience testing agenda including A/B tests, multivariate tests, and lift studies
Partner with research, analytics, and measurement teams to define measurement plans and connect paid social results to business outcomes
Deliver clear, insight-driven reporting and post-campaign analyses for teams and senior leaders
Ensure social assets meet platform specifications, brand standards, accessibility requirements, and Microsoft policies
Partner closely with other Paid Advertising Campaign Managers and cross-functional leads to integrate social workstreams into campaign plans
Build relationships with platform partners to access beta products, proficient practices, research, and support
Support global and regional activation by creating paid social playbooks, toolkits, and proficient practices for localization and scaling
Model Microsoft leadership principles by creating clarity, generating energy, and delivering success across teams without direct authority
Requirements
Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side OR equivalent experience
5+ years campaign management experience, digital marketing experience, and/or product, project, or site management experience
Preferred: Master's Degree in Business, Advertising, Marketing, Communications, or related field AND 6+ years experience in media, marketing, social marketing, or advertising on the client or agency side
8+ years of experience leading paid advertising and paid social campaigns, including campaign strategy, execution, optimization, and performance measurement
6+ years of experience partnering with and managing external creative, advertising, and media agencies
6+ years of experience working with creators, influencers, and external partners to develop authentic, platform-relevant content and campaigns
4+ years of experience across major social platforms including Meta, TikTok, YouTube, Snapchat, Reddit, X, and/or emerging social channels
Proven ability to develop and deliver strategies across multiple social channels
Ability to use campaign data, audience insights, and performance metrics to optimize paid and organic social strategies
Experience developing and optimizing social-first creative including short-form video, vertical video, Reels, Stories, carousels, and other native social formats
Experience partnering with creative, advertising, media, and/or production agencies and holding external partners accountable
Experience developing and managing creator/influencer content and partnerships for paid advertising campaigns
Demonstrated ability to lead cross-functional work, create clarity from ambiguity, and influence decisions without direct authority
Proficient written and verbal communication, stakeholder management, and presentation skills
Experience leading paid social for large-scale global consumer technology campaigns
Experience running paid creators and influencer programs including partnership ads, usage rights, and disclosure requirements
Experience briefing and developing paid social creative
Platform certifications such as Meta Blueprint, TikTok Academy, or Google Ads are a plus
Comfort using AI to improve creative development, audience insights, optimization, and reporting
Tech stack
Meta (Facebook, Instagram)TikTokYouTube ShortsSnapchatRedditXMeta BlueprintTikTok AcademyGoogle AdsAI tools
Benefits
Certain roles may be eligible for benefits and other compensationLink to additional benefits and pay information: https://careers.microsoft.com/us/en/us-corporate-pay
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