Paid Media Specialist

What you'll do

• Traffic and QA campaigns in Smartly across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube ensuring builds are compliant, best-practice, and ready for client activation
• Implement and validate Smartly features (templates, automations/guardrails, feeds/catalogs, reporting) to speed up time-to-value and reduce manual work
• Analyze performance and provide optimization recommendations (creative, structure, audience/placements, measurement/reporting)
• Support testing roadmaps by setting up tests in Smartly, validating inputs, and summarizing learnings for client adoption
• Support weekly customer syncs by prepping updates, tracking action items, and executing trafficking/implementation/enablement requests
• Build enablement assets and help run trainings/office hours (checklists, SOPs, quick guides) to drive client self-sufficiency
• Partner with Product/Engineering by documenting bugs/blockers, escalating with clear repro steps, and feeding recurring themes into playbooks

Requirements

• Driven, curious, and eager to learn fast
• Strong interest in paid social and/or programmatic
• 1-2 years of media buying or campaign ops experience with monthly media budget above $150k
• Fundamentals in structure, objectives, creative, and measurement
• Data-minded and able to turn complex inputs into clear, actionable recommendations
• Strong communicator and team player
• Google/YouTube experience is a big plus
• Programmatic familiarity is a plus

Tech stack