Moloco Studios Lead Creative Designer

What you'll do

• Own and lead the end-to-end design process of high-performing ad creatives (static
• video
• playables)
• Set creative direction and ensure alignment with performance goals
• Champion creative best practices and advocate for innovation in ad formats
• Manage timelines and deliverables across in-house and outsourced creative projects
• Brief
• review
• and QA work from vendors and freelance partners
• Develop new ad concepts informed by game genre
• audience
• and campaign goals
• Monitor creative performance (IPM
• ROAS
• CTR) and iterate based on data
• Create and maintain reusable templates
• style guides
• and visual systems
• Collaborate with Sales
• Product
• and Data Science teams to align on strategy and priorities
• Identify workflow inefficiencies and drive adoption of tools or systems to improve creative productivity and scalability
• Mentor designers and contribute to hiring and onboarding efforts

Requirements

• 7 years of design experience in performance marketing
• mobile gaming
• or ad creative production (Video
• Static
• Playables)
• Proven experience managing projects from concept through delivery
• Hands-on expertise with Adobe Creative Suite (Photoshop
• Illustrator
• After Effects
• Premiere)
• Experience collaborating with or managing third-party vendors or freelancers on video and interactive creative production
• Strong understanding of KPIs like IPM
• ROAS
• CTR
• retention
• and how they influence creative decisions
• High-quality portfolio showcasing performance-oriented ad creatives (videos
• playables
• end cards
• statics)
• Track record of driving creative outcomes through leadership
• stakeholder alignment
• and collaborative problem-solving
• Ability to give and receive feedback constructively; values mentorship and team growth
• Preferred: Experience at a DSP
• mobile game publisher
• or ad tech company
• Preferred: Experience managing creative production across multiple vendors
• geos
• and formats
• Preferred: Familiarity with marketing operations platforms (Asana
• Confluence
• Box) and performance analytics tooling
• Preferred: Exposure to automation or creative AI platforms like Alison.ai
• Replai
• Creatify
• Pencil
• Preferred: Excellent communication
• presentation
• and organizational skills with experience working cross-functionally
• Preferred: Experience mentoring designers or contributing to hiring and team growth strategy
• Preferred: Understanding of localization workflows and creative formats across CTV
• ASO
• or UA channels
• Preferred: Familiarity with A/B testing frameworks and creative optimization cycles within UA campaigns
• Preferred: Experience working with game trailers
• gameplay captures
• or playables optimized for performance marketing

Tech stack

Benefits