The Trade Desk

Smaato (Now part of Verve)
Media Strategist
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Mid-level
Years experience
0-2
Location
New York, New York, United States
Full job description
Verve is seeking a Media Strategist for its Sales Strategy team to develop strategic media recommendations, pricing plans, and storytelling frameworks to drive revenue across managed service and programmatic deals. The role requires 2+ years experience in brand strategy, marketing, or positioning, preferably in digital advertising. Responsibilities include creating omnichannel advertising strategies, developing sales playbooks and pitch frameworks, coordinating with Ad Ops, drafting client communications, analyzing market data, consulting sales teams, implementing strategic storytelling, and building pricing strategies. Required skills include mastery of PowerPoint, Excel, Google Suite, strong writing and organizational skills, and flexibility to manage multiple projects. Photoshop experience is a plus. The position is full-time, hybrid (NYC office), with a salary range of $60,000 to $75,000 USD. Benefits include competitive salary with bonuses, health/dental/vision insurance, 401(k) match, PTO, free lunch onsite, volunteer opportunities, and professional development.
What you'll do
- Conceptualize and produce omnichannel advertising strategies for the world’s best-known brands and advertisers
- Develop sales playbooks, collateral, and pitch frameworks to help scale IO-based and programmatic GTM strategies
- Coordinate with Ad Ops team to provide invaluable pitch data and ensure seamless campaign launches
- Draft client-facing communications and strategies to support sales team objectives in timely manner
- Analyze consumer behavior, market trends, and performance data to inform campaign strategies
- Act as a consultant for the sales team with expertise at the HoldCo, agency, account, and vertical levels
- Implement strategic positioning and storytelling, translating complex ideas into compelling narratives that drive engagement
- Build pricing strategies that align with brand equity, campaign goals, and competitive benchmarks
Requirements
- 2+ years of experience in brand strategy, marketing, or positioning, ideally in a digital advertising environment
- Experience with both managed-service and programmatic campaigns is a plus
- Mastery of PowerPoint, Excel and Google Suite
- Excellent slide design and layout sense
- Strong professional writing skills
- Outstanding organizational skills and attention to detail
- Flexible and able to juggle multiple projects with tight deadlines
- Exceptional communication skills and a collaborative, solutions-oriented mindset
- Photoshop experience is a plus as design work might be required
Tech stack
Benefits
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