Media Lead

What you'll do

• Analyze campaign performance and generate performance reports
• Oversee budget pacing and make recommendations to meet monthly spend goals
• Oversee the creation of new ad campaigns and ensure quality builds prior to launch
• Create ad mockups and presentation decks for client delivery
• Manage hotel information files and product catalogs, completing missing information to enable additional live properties
• Create new catalogs, compile hotel information, organize images and URLs, and apply appropriate labels
• Train and mentor Digital Marketing Analysts on advertising best practices
• Provide strategic support across accounts and lead client calls
• Set up tests, develop mockups, and deliver updates to P&I and stakeholders
• Provide feedback on team efficiency and recommend improvements to increase productivity
• Research industry trends, competitors, and solutions, and share insights with the team
• Partner with the product team on campaign management tools and drive initiatives through completion
• Collaborate on feature requests and contribute ideas for new enhancements that improve performance
• Leverage AI tools to enhance campaign analysis, streamline reporting, generate insights, and improve workflow efficiency
• Identify and implement AI-driven processes to improve testing, creative iteration, and performance optimization

Requirements

• 5+ years of experience in an agency, paid search, or digital advertising environment in a client-facing capacity
• Strong analytical skill set with ability to mine data for trends and communicate opportunities effectively through data and visuals
• Hands-on experience using AI tools such as ChatGPT, Claude, or similar platforms to support analysis, problem-solving, and workflow efficiency
• Comfort integrating AI into day-to-day work and proactively exploring ways it can improve performance and productivity
• Ability to work effectively in both independent and team environments
• Self-motivated, results-oriented mindset with a strong sense of ownership
• Capable of leading and managing multipoint communication, with strong written, verbal, and interpersonal skills
• Comfortable with ambiguity and adaptable in a fast-growing environment
• Highly detail-oriented and exceptionally organized
• Proven ability to collaborate effectively with customers, management, and peers

Tech stack