Media Buying and Partnership at Xapads Media | AdTechTalent
Programmatic20 months agoOn-site
Xapads Media
Media Buying and Partnership
mobile performanceCPICPRCPAprogrammaticS2SAPIRTBMMPAppsflyerBranch.ioAdjustKochavaSingularDV360TrueViewaccount managementcampaign optimizationP&L
Key details
Salary
Not specified
Employment type
Full-time
Seniority
Senior
Years experience
5-10
Location
Noida, India
Full job description
The role involves technical onboarding of new tier 1 supply partners and managing day-to-day integration for supply across the performance segment. Responsibilities include creating and maintaining technical infrastructure for onboarding OEM Partners, Tier 1 Apps, Keyboard apps, and short-video apps. Act as a Tech-Account manager for onboarded partners to help scale business daily. Bridge supply and campaign execution (KPIs, Fraud Hygiene, P&L) using Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular. Integrate publisher partners via S2S, API, RTB, or MMP integrations. Promote mobile performance campaigns (CPI, CPR, CPA) to meet KPIs and quality standards. Serve as key contact between supply, sales, and data operations teams. Develop relationships with OEMs, Direct Apps, and SDK Partners to increase global activity. Lead or participate in running Display campaigns maintaining KPIs, hygiene, and P&L. Ensure DV360 and TrueView best practices. Coordinate with creative teams for campaign creatives. Manage campaign KPIs, analyze data, optimize campaigns, and maintain P&L. Requires minimum 6 years experience in mobile performance (CPI, CPR, CPA) with preference for experience in mobile user acquisition and re-engagement over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, and Direct Apps.
What you'll do
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Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns.
To act as an Tech-Account manager for onboarded Partners and help them scale the business on daily basis.
Creating a bridge between supply and execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
To integrate the above said publishers partners over S2S, API, RTB or MMP integrations.
Promote mobile Performance campaigns (CPI, CPR, CPA) to achieve the delivery with requested KPIs and Quality.
To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
Developing strong relationships and understanding with a diverse range of OEMs, Direct Apps, and SDK Partners in order to increase the global activity.
To lead or be a part of the team to run Display campaigns and maintain KPIs, Hygiene, and P&L.
Ensure DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery.
Coordinate with Creative teams (internal and client-side) to get creatives as per the guidelines of requested panels.
Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency.
Analyze campaign data, and make applicable optimizations to campaigns to meet the campaign goals.
Maintain P&L for executed campaigns.
Requirements
Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA).
Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
