The role involves technical onboarding of new tier 1 supply partners and managing day-to-day integration for supply across the performance segment. Responsibilities include creating and maintaining technical infrastructure for onboarding OEM Partners, Tier 1 Apps, Keyboard apps, and short-video apps; acting as a Tech-Account manager for partners; bridging supply and campaign execution using mobile app attribution platforms (Appsflyer, Branch.io, Adjust, Kochava, Singular); integrating partners over S2S, API, RTB, or MMP; promoting mobile performance campaigns (CPI, CPR, CPA) to meet KPIs and quality; managing relationships with supply, sales, and data operations teams; developing relationships with OEMs, Direct Apps, and SDK Partners; leading or participating in display campaigns; ensuring DV360 and TrueView best practices; coordinating with creative teams; managing campaign KPIs and P&L; analyzing and optimizing campaigns. Requires minimum 6 years of experience in mobile performance marketing with preference for candidates experienced in mobile user acquisition and re-engagement over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, and Direct Apps.
What you'll do
Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns.
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Requirements
Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA).
Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
