Media Buying and Partnership

What you'll do

• Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns.
• To act as an Tech-Account manager for onboarded Partners and help them scale the business on daily basis.
• Creating a bridge between supply and execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
• To integrate the above said publishers partners over S2S, API, RTB or MMP integrations.
• Promote mobile Performance campaigns (CPI, CPR, CPA) to achieve the delivery with requested KPIs and Quality.
• To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
• Developing strong relationships and understanding with a diverse range of OEMs, Direct Apps, and SDK Partners in order to increase the global activity.
• To lead or be a part of the team to run Display campaigns and maintain KPIs, Hygiene, and P&L.
• Ensure DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery.
• Coordinate with Creative teams (internal and client-side) to get creatives as per the guidelines of requested panels.
• Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency.
• Analyze campaign data, and make applicable optimizations to campaigns to meet the campaign goals.
• Maintain P&L for executed campaigns.

Requirements

• Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA).
• Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.

Tech stack